Comments on: What do you do? http://www.newcommbiz.com/what-do-you-do/ Ideas for Social Media Strategists, Business Innovators & Disruptors. Sat, 11 Feb 2012 23:33:00 +0000 hourly 1 By: Justin Beller http://www.newcommbiz.com/what-do-you-do/comment-page-1/#comment-1478 Justin Beller Thu, 06 Sep 2007 15:37:52 +0000 http://www.newcommbiz.com/what-do-you-do/#comment-1478 I get a little annoyed by that question. In my mind it is very clear what I do, but when it comes to explaining to people what I do and the value it provides they sometimes get a glazed-over look. I often reference a book called "Book Yourself Solid" by Michael Port. Basically, he says you need to throw out the elevator speech we've all been taught to create and come up with a simple statement called "Who and Do What". Port's statement is "I'm the guy you call when you want to stop thinking small and start thinking big." I've come up with my own: "I make technology easy to learn and easy to use." The advantage is the statement opens up a dialog for honest, meaningful conversation with the other person. I get a little annoyed by that question. In my mind it is very clear what I do, but when it comes to explaining to people what I do and the value it provides they sometimes get a glazed-over look.

I often reference a book called “Book Yourself Solid” by Michael Port. Basically, he says you need to throw out the elevator speech we’ve all been taught to create and come up with a simple statement called “Who and Do What”.

Port’s statement is “I’m the guy you call when you want to stop thinking small and start thinking big.”

I’ve come up with my own: “I make technology easy to learn and easy to use.”

The advantage is the statement opens up a dialog for honest, meaningful conversation with the other person.

]]> By: Justin Beller http://www.newcommbiz.com/what-do-you-do/comment-page-1/#comment-31981 Justin Beller Thu, 06 Sep 2007 15:37:00 +0000 http://www.newcommbiz.com/what-do-you-do/#comment-31981 I get a little annoyed by that question. In my mind it is very clear what I do, but when it comes to explaining to people what I do and the value it provides they sometimes get a glazed-over look. I often reference a book called "Book Yourself Solid" by Michael Port. Basically, he says you need to throw out the elevator speech we've all been taught to create and come up with a simple statement called "Who and Do What". Port's statement is "I'm the guy you call when you want to stop thinking small and start thinking big." I've come up with my own: "I make technology easy to learn and easy to use." The advantage is the statement opens up a dialog for honest, meaningful conversation with the other person. I get a little annoyed by that question. In my mind it is very clear what I do, but when it comes to explaining to people what I do and the value it provides they sometimes get a glazed-over look.

I often reference a book called “Book Yourself Solid” by Michael Port. Basically, he says you need to throw out the elevator speech we’ve all been taught to create and come up with a simple statement called “Who and Do What”.

Port’s statement is “I’m the guy you call when you want to stop thinking small and start thinking big.”

I’ve come up with my own: “I make technology easy to learn and easy to use.”

The advantage is the statement opens up a dialog for honest, meaningful conversation with the other person.

]]> By: Patrick Lee http://www.newcommbiz.com/what-do-you-do/comment-page-1/#comment-1350 Patrick Lee Mon, 03 Sep 2007 03:46:40 +0000 http://www.newcommbiz.com/what-do-you-do/#comment-1350 Yeah, my wife is able to tell people that I'm a Web guy at the newspaper, but she's mostly lost if someone asks her to elaborate. Yeah, my wife is able to tell people that I’m a Web guy at the newspaper, but she’s mostly lost if someone asks her to elaborate.

]]> By: Patrick Lee http://www.newcommbiz.com/what-do-you-do/comment-page-1/#comment-31980 Patrick Lee Mon, 03 Sep 2007 03:46:00 +0000 http://www.newcommbiz.com/what-do-you-do/#comment-31980 Yeah, my wife is able to tell people that I'm a Web guy at the newspaper, but she's mostly lost if someone asks her to elaborate. Yeah, my wife is able to tell people that I’m a Web guy at the newspaper, but she’s mostly lost if someone asks her to elaborate.

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