New Comm Biz

I get this question a lot. It’s a valid one with a deceivingly simple answer.

For Your Personal/Professional Blog

If you’re blogging about what you do for a living, blog about what you’re learning in your job and how you’ve learned what you’ve learned.

Case studies, anecdotes, and failures are all great things to share.

For Your Company Blog

Blog about people: The people in your company and what makes them great. Your customers and what makes them great. And your industry and why you are sickeningly passionate about it (hopefully it something to do with the above two).

The people in your company should use the above personal/professional guidelines when blogging.

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