I thought this was pretty smart. I actually think it’s brilliant and every Web startup out there needs to wake up. Building a Facebook or iPhone app is one thing but an app that’s tired into a CRM system? Not many bands get the value of CRM. Hell not many startups get the value of CRM.
Chester French is a rock band that has built an application on the Force.com platform. That’s compelling for the simple fact that when a rock and roll band develops its own application, you know that the market is seeing a far wider adoption than it has ever before.
Here’s their story as told by singer D.A. Wallach. It’s an interesting tale about the music industry and how one band built its own application to form direct relationships with its fans instead of being highly dependent on a social network site.
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Great post, Tac! I think companies are finally starting to realize that tools will come and go, but relationships need to be built to last from places the company has more control about the outcome. I actually wrote an article about this same dillema facing bands and labels. Check it out and let me know what you think: http://cindikate.com/blog/2009/11/18/musicians-...
Posted by AaronEllsworth | 30. Nov, 2009, 11:07 amGreat post, Tac! I think companies are finally starting to realize that tools will come and go, but relationships need to be built to last from places the company has more control about the outcome. I actually wrote an article about this same dillema facing bands and labels. Check it out and let me know what you think: http://cindikate.com/blog/2009/11/18/musicians-...
Posted by AaronEllsworth | 30. Nov, 2009, 5:07 pm