Comments on: What’s your social media distribution plan?

By: David W. King

David W. King — Wed, 28 Apr 2010 20:49:08 +0000

Sensing a need for just such a service, we have created perhaps the first social media distribution site. By emailing us your press release, we can post your news on hundreds of social media sites. This includes Twitter, Facebook, Myspace and upwards of fifty nine other such sites worldwide, social bookmarking sites, Ning sites, forums, multiple blogs, etc.Note: We are primarily focused on providing our service to Roots musicians, ie, Blues, Jazz, Folk, and world musics. To see what we have created go online to crossharpchronicles.wordpress.com

By: ramseyk

ramseyk — Tue, 09 Mar 2010 04:43:52 +0000

What you're saying makes total sense, companies should think about what they are going to say just as must as how they are going to say it. The message is just as important as the media its embedded on and channel that delivers it.

By: New Comm Biz » What Can Corporate Marketing Learn From Digg?

New Comm Biz » What Can Corporate Marketing Learn From Digg? — Sun, 05 Jul 2009 23:53:58 +0000

[...] The ability to share your companies content on social networking sites should be a huge piece of your social media distribution strategy. [...]

By: Rob Leavitt

Rob Leavitt — Thu, 07 May 2009 12:56:52 +0000

I like your three-part model, but I also think that there is no longer much value in distinguishing “social media” distribution from anything else. For me, “organic” should include all the things you're already doing, including live events, “traditional” PR and AR, client briefings, etc. Those are primary channels for good content, and often suffer from poor content. They also contribute heavily to Viral if the content is indeed great.

By: Louis Moynihan

Louis Moynihan — Fri, 10 Apr 2009 16:48:58 +0000

I completely agree but would like to go one step further. I equate Social Media in 2009 to websites in 1997. Twelve years ago, creating this crazy thing called a website was the next step after producing a CDrom. CDroms were distributed by hand and via snail mail. Websites were first promoted by 468×60 banners and email newsletters. In 2009 advertisers have realized they need to become publishers to play in the new Social Media economy, and real content is the currency. The next step is to ensure their content gets the distribution it deserves. As you point out, the most successful musicians are not necessarily the most talented, they are the most distributed. Social Media is one thing Social Media Distribution is something different and just as important, if not more so. I agree with the three categories, organic, viral and paid, but I will say, the model in how we distribute is undergoing huge disrumption as we speak. Looking forward to hearing more on this topic.

By: Louis Moynihan

Louis Moynihan — Fri, 10 Apr 2009 16:48:00 +0000

By: Rob Leavitt

Rob Leavitt — Fri, 23 Jan 2009 21:16:58 +0000

I like your three-part model, but I also think that there is no longer much value in distinguishing “social media” distribution from anything else. For me, “organic” should include all the things you’re already doing, including live events, “traditional” PR and AR, client briefings, etc. Those are primary channels for good content, and often suffer from poor content. They also contribute heavily to Viral if the content is indeed great.

By: Heidi

Heidi — Thu, 22 Jan 2009 17:38:47 +0000

Point. Main point. Sheesh.

By: Heidi

Heidi — Thu, 22 Jan 2009 17:38:00 +0000

Point. Main point. Sheesh.

By: Heidi

Heidi — Thu, 22 Jan 2009 17:37:59 +0000

As the spearheading person for a corporate blog and social media interaction plan, I really enjoyed this post. I can well believe that a company blog is becoming more of a necessity than a rarity … and I guess the main post of this blog is that I’m going to have to keep working at it! Rats, I was hoping for something easier …