It struck me that modern business over the last 50 years, and even more recently, has become the new modern warfare. I think man (both the generic term for mankind and also men specifically) needs conflict. We need to fight and conquer. Sadly that has usually involved human life, but in business, CEO’s are generals, the new battlefields are markets, customers are land and all the normal marketing metaphors (which we stole from the military anyway) still apply.
Books mentioned in this video:
Nick @Harkaway’s Angelmaker & The Gone-Away World.
Christopher Simpson’s Science of Coercion: Communication Research and Psychological Warfare, 1945-1960.
Related articles
- Zuckerberg on the tech ‘war’ with Amazon, Apple and Google (wall-notes.com)
- When Location and the Mobile Web Breakdown (newcommbiz.com)
- Is Capitalism Failing Us? Or Are We Failing Capitalism? Capitalism Needs to Get Social. (newcommbiz.com)
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