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I think it’s interesting that Yahoo has been able to succeed where Google has failed with the news industry. Instead of trying to be disruptive, Yahoo is just doing what it does best: get clicks on content.
Whatever the newspaper industry ends up looking like after everything is over this could prove to be an important advantage for Yahoo.
Yahooâ€™s newspaper strategy has seen success because, unlike Google, it never tried to get into the business of selling print ads. Instead, Yahoo focused on helping newspapers get more traffic to their Websites.