Zemanta discovers a content worm-hole via FriendFeed

Yesterday while blogging about how different prosumers consume media I noticed that Zemanta was polling in related article suggestions from FriendFeed. Interestingly enough all the articles were from Steve Rubel, who I was blogging about. So I posted it to FriendFeed. There was some lively speculation about the new feature when Andraz Tori, founder and CTO of Zemanta chimed in.

This is funny. Friendfeed items inside Zemanta’s suggestion pool are actually an unintended consequence of some infrastructural changes. :) I probably shouldn’t have admitted that :) . But hey, if users like it, this is just great! – Andraž Tori

He went on to answer further questions and hint at new content sources coming soon.

As @frodeste says, we’re doing content-to-content recommendations, and this is just another type of them (more news coming in next weeks). – Andraž Tori

One of those new sources is obviously going to be FriendFeed. If I had to place any requests I’d ask for some sort of integration with Twitter. Don’t know how ;) but it would be cool.

I’m a big fan of Zemanta. For me it helps save some time while blogging but it also adds a whole level of discovery to the blogging process. I also love Andraz’s honesty on the serendipitous mistake. I’m excited to see what they release next.

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