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Branding
Competition and the Birth (and Death) of Branding
This post is part of a virtual book club series dedicated to The Lords of Strategy I warned you that The Lords of Strategy inspired several posts and will likely inspire several more. This post is about competition and the birth of Branding. Competing on Cost Chapter 3 is dedicated to the discovery/creation of The [...]
Your Personal Brand is Not About You
Personal branding is not about you. It requires a lot of hard work, persistence in the face of repeated failure and the confidence to take a stand for something but despite the blood sweat and tear you put in it’s not about you. Building your platform Building a recognizable brand, even within your community or [...]
Branding 2.0 is About Shared Experiences
Warning: If you hate made up buzz words that use numerical suffixes (like 2.0) and TLA’s (three letter acronyms) to get the readers attention and make the writer sound smarter, then don’t read this post. Branding is one of those words that marketing types like to throw around because it typically means spending a lot [...]
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