About Tac Anderson

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

Speaking about #Gamification at #SocialMediaWeek

lego mobile space games

I super excited about this next week for a few reasons. First off because I get to go back to the US for a week. I’ll be in Seattle Mon-Wed and then I’ll be in San Francisco Thur-Fri. The second reason I’m excited which is the whole reason I’m going, is to … Continue reading

Barnes & Noble’s Last Stand Against Amazon: What Would You Do?

Lego on the Kindle

Amazon is a monster. It’s massive and it swallows industries whole. It’s patient and relentless. Amazon is a great competitor if you’re a small startup, because they’ll most likely just buy you. If you’re a big traditional company, they’re your worst nightmare. B&N has been in a long slow battle … Continue reading

The Truth, Lies and Promises of Gamification

gamification

There is a lot of hype around gamification right now. Some people take issue with my enthusiasm. The debates are nothing new really. It’s the usual debates, rants, diatribe, and guru posturing we saw around blogging, Web 2.0, Enterprise 2.0 (and every other 2.0), crowdsourcing, virtual worlds, microblogging, augmented reality, … Continue reading

Will the Social Media Tide Turn From PR to Advertising?

Darth Vader and Yoda Lego

Over the last 3-5 years we’ve seen an interesting change evolve in terms of social media “ownership.” It used to be that between PR and Advertising, PR typically came out on top. In the Paid, Earned and Owned model, social media typically falls more neatly under Earned, which is the … Continue reading

Could Betaworks Be The Future of Startup Incubators?

Building Lego Clone Troopers

I love the idea of startup incubators in all their variety. Most tech minded entrepreneurs are familiar with the “traditional” incubators like Y Combinator. But what if you’re not in the Bay Area? When I lived in Boise, I started TechBoise as a way to highlight the local tech scene … Continue reading