New Comm Biz
PR
My Advice to PR on How to Communicate With Marketers
Use PowerPoint, not Word. Seriously. I know you were expecting some answer like use more data or numbers or talk slow, but one of the biggest problems I’ve seen when PR tries to integrate with marketing is that they aren’t presenting the message right. When I first started at HP in a Global Marketing Unit [...]
The Marketing PR Communications Consolidation Has Begun
Last year I made 5 predictions that would play out over the next 5 years. One of those was that social media would drive a consolidation between internal PR and Marketing groups. Top 5 Predictions for the Next 5 Years in Business Social Media 2) Marketing Communications Consolidation- We will begin to see big companies [...]
The Responsibility and Value of Connectors
I’ve come to realize that what most people call thought leader is just the byproduct of being a connector. Almost every RFP I’ve seen in the last year has had some wording about wanting to be a thought leader. Being a thought leader today requires more than being smart. Being smart is kind of a [...]
If Collaboration is the Killer App for Bussiness
I’ve been doing a lot of thinking about collaboration, open business models and open innovation. When I think about the future of business, how it operates and how its structured and if collaboration really becomes the killer app… What happens when collaboration with all stakeholders is fully integrated into all parts of your business? Customer [...]
Don’t Mess With My Friends
Is there anything we are more passionate about than friends and family? I doubt it. Netfix is learning that right now. They recently killed the little used, but obviously much loved (for those who used it) Friends feature. This was a social feature on Netflix that allowed users to add friends and create lists of [...]
Stickybits is Google Sidewiki for the Real World
The Internet of things is the one of the next big side effects of our always on, always mobile lifestyles. McKinsey recently released a report on the implications of the Internet of things. I saw this coming to life this weekend. At SXSW everyone was given a little packet of stickers. Actually everyone was given [...]
Raw Video is the New Press Release
This is not a “Kill the Press Release” post. So if you came here looking for a fight you’ll be disappointed. But I have noticed that while a journalists interest in a press release has almost completely disappeared their interest in raw video is insatiable. We were recently told by a journalist that they won’t [...]
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