Newspapers are trading staff photographers in favor of crowdsourced citizen journalism.

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Besides using freelancers (and just giving journalists cameras) the big trend at papers is to crowdsource citizen journalists. One can rightfully argue for the loss of quality but, especially online, readers respond better (meaning spend time with and engage more with) to low quality “real” photos and videos. While they … Continue reading

Netflix Trying To Buy Back Customer Loyalty By Resurrecting Arrested Development. Works For Me

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Netflix is pulling out all the stops. After getting their assets handed to them by dissatisfied customers and having to pull a whiplash-quick about face on their plans to separate the streaming business from their rental business they’re doing everything they can to reverse the bleeding. First they’re aggressively moving into international expansion and … Continue reading

Is LinkedIn a Social Network, a Media Company, a Business Utility, or Something Else?

LinkedIn is a fascinating creature. Most people I know use it as a kind of online business contact manager and resume and not so much of an active social network. LinkedIn will never be a Facebook or Twitter and that’s okay. But being the only public company of the three right now, … Continue reading

What Should Big Book Retailers Do To Stay Relevant? What Would You Do?

In the news today, Borders is closing all remaining stores. It was unavoidable that a few of the big bookstores were doomed. But even Borders larger competitor, Barnes and Noble is struggling. Both have launched eReaders to challenge the Kindle. B&N’s Nook is doing better than the Borders backed Kobo … Continue reading

Global Trends in Youth Media Consumption and Increased Multitasking

Global Internet media and social media consumption among adults has evolved differently based on regions. The US tends to lead the way, followed with varying levels  of adoption across EMEA (Europe Middle East & Africa), APaC (Asia Pacific & China) and LatAm (Latin America). But youth globally seem to be … Continue reading

The Shift in Media and Marketing [Video + SlideShare]

Media and Marketing have forever shifted. They are dramatically changing the way companies and customers communicate. On December 15th I had the chance to present at LiveWorld‘s LiveBar NYC event and address this very topic. I had a great time and got to meet so many great people. Jill Anderson … Continue reading

A Glimpse into the Future of Social Media, Journalism and Advertising

Image by Tac Anderson via Flickr What will the future of social media look like? You just need to look around because “The future is already here – it is just unevenly distributed.” In rapid order I came across three articles that help paint that picture (all emphasis are mine): … Continue reading

The Future of Social Media has Arrived! The War is Over!

We have reached the tipping point. 90% of US adults are online* 80% of US online adults participate in social media** Unless you are targeting the very poor and/or the elderly, as marketers, you do not have to target those who do not participate in social media. Everything you create … Continue reading