New Comm Biz
Marketing
My Advice to PR on How to Communicate With Marketers
Use PowerPoint, not Word. Seriously. I know you were expecting some answer like use more data or numbers or talk slow, but one of the biggest problems I’ve seen when PR tries to integrate with marketing is that they aren’t presenting the message right. When I first started at HP in a Global Marketing Unit [...]
Ew, put that thing back in your pants!: The Assault of Masturbatory Marketing
We’ve all seen it. The website that proudly proclaims the awesomeness of the new product, the brand, the campaign. The one that wants to give you a chance to be a part of the awesomeness! The one who invites you to submit your email address to get updates about awesome new things happening around this [...]
The Marketing PR Communications Consolidation Has Begun
Last year I made 5 predictions that would play out over the next 5 years. One of those was that social media would drive a consolidation between internal PR and Marketing groups. Top 5 Predictions for the Next 5 Years in Business Social Media 2) Marketing Communications Consolidation- We will begin to see big companies [...]
BP Is Sponsoring The World Cup. This Won’t End Well.
On my recent trip to South Africa I noticed a lot of BP gas stations, something I don’t see in my part of the States. But the really troubling part came when, Amid the shared excitement for the coming World Cup I noticed that BP was also a World Cup sponsor. “Oh no. This won’t [...]
Social Media Lies Are Good For Business
This is not a post advocating for dishonesty in how companies run their social media. Instead I wanted to address something that Robert Scoble mentioned: The “like, er, lie” economy — Scobleizer Because we want to present ourselves to other people the way we would like to have other people perceive us as. Translation: I’d [...]
Forget Domain Names and Microsites, Nike Uses Custom Bit.ly Links and Facebook
In the old days, when you launched a digital campaign you built a microsite with it’s own custom domain name. Now brands are opting for tabs on Facebook Pages but what do you do about domain names? Launching a social media campaign across multiple social networks is seriously a pain point for marketers. There is [...]
Racial Marketing
I’m posting full trip reports over on my Posterous site but I plan on excerpting the marketing relevant portions here and adding some additional thoughts for more discussion and to reward those of you reading both my blogs. From my first day’s report: Greetings from South Africa: Howzit? Racial Marketing This could partly be because [...]
Social Media Experience Is A Must Have For Marketing Jobs
In a recent client meeting the comment was made that they weren’t hiring anyone new unless they also had social media experience. Not that they were hiring only people to do social media but that they ALSO had to have social experience. So in addition to whatever marketing job they were being hired for they [...]
A Blogging Blast From The Past
I recently discovered that Vince Ferraro had a blog. I know you’re thinking, “Big deal. Who’s Vince Ferraro?” When I first started at HP (almost 3 years ago), one of my very first projects was to manage the LaserJet Printing Blog. I know you’re super jealous, who wouldn’t want to manage a blog about LaserJet [...]
A hidden value of Social Conversations: Recognize the Suck
This isn’t a post about how, as @MegFowler puts it “If you make a crappy product and treat your customers badly, all the “connecting” and ‘conversation’ in the world won’t save you”. We have lots of posts about how Social Media raises the expectations of customer service, and those whose non-digital customer service is sub-par [...]
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