New Comm Biz
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When Social Media Stops Being Shiny
We’ve made it. This is the place we all wanted to be. The social media war is over. Aren’t we all excited now? Social media has made the big time. We’ve crossed the chasm, we’re mainstream, people are finally taking us seriously. We were right and they were wrong. Maybe because it’s the end of [...]
The Social Media After Shock Will Destroy Business as Usual
The social media earthquake hit and it hit hard. It caused, and is still causing, massive disruption that can mostly be felt in the worlds of media and marketing. But the core of business – business as usual – hasn’t been hit yet. Not really. It’s about to. The supports that hold up traditional organizations [...]
The Most Important Book You Will Read This Year
You may be familiar with author Daniel A Pink (blog & Twitter). As a right brainer, I loved his book, A Whole New Mind: Why Right-Brainers Will Rule the Future and I just finished his most recent book: Drive: The Surprising Truth About What Motivates Us. (Amazon affiliate links) I downloaded the audio book for my last [...]
Social Media is not a Telephone or Pants
You’ve all the heard the arguments about measuring social media: How do you measure the ROI of your telephone? Or my other favorite: What’s the ROI of putting on your pants in the morning? Seriously? Man, this ain’t my social media, this is a cell phone. Duh! The ROI of putting your pants on: In [...]
The Innovation Equation and Social Media Solution
I have a theory: The amount of Knowledge and quality of Collaboration a company is able to achieve directly effected by the level of Trust all parties have in the company.This is reflected in the potential value of the Innovation. Image by yuan2003 via Flickr (Knowledge x Collaboration) x Trust = Innovation Knowledge is the [...]
Being Trustworthy Isn’t About Feeling Good, It’s Smart Business
For a long time now I (and many many others) have been talking about transparency. I’ve even gone so far as to tell companies that they need to adopt a Transparent Business Strategy. The goal of a Transparent Strategy is to *have* trust. To have trust in others and to have the trust of others. [...]
Never chase a market leader. Instead start a new race.
Ignore the rumors and stop chasing Apple. Forbes has a good post on innovation. The irony is that the minute you say we want to innovate like Apple, you are no longer innovating. You’re iterating. Innovation Beyond Apple – Forbes.com When it comes to innovation, many executives in the consumer goods industry are chasing Apple. [...]
How will the Future of Marketing be Organized?
So I’ve made the prediction that Marketing and PR (and potentially all comms) will be rolled up into one group. Making the prediction was easy. There are way to many inefficiencies in the way companies communicate. Now I ask myself the “put your money where your mouth is” question: What will this new org look [...]
Get Serious. Get to Work.
People ask me why I come to work at 7:00 am, why I subscribe to and read hundreds of blogs, why I read so many business books, why I blog so much, why I stay at work so late and why I sleep so little. Because I know that being good isn’t enough, having a [...]
How to Manage an Overzealous Manager when Running Social Media
Overzealous Manager It amazes me that, to this day, I run into employees/agencies still trying to convince their managers/clients that they need to be doing social media. (Really? Still?) A more common problem that I run in to (and one I’m more than happy to help with) is that management is on board with social [...]
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