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Is PR Missing Out on the Mobile Revolution?
PR, as an industry, is not known for being a group of early adopters. Social media has been a bit of an exception. While the entire industry may not have adopted social media early on, many of social media’s early evangelists came from the field of PR. The argument is that there was an obvious [...]
Racial Marketing
I’m posting full trip reports over on my Posterous site but I plan on excerpting the marketing relevant portions here and adding some additional thoughts for more discussion and to reward those of you reading both my blogs. From my first day’s report: Greetings from South Africa: Howzit? Racial Marketing This could partly be because [...]
Social Media Is A Meal Not A List of Ingredients
When you buy food from a restaurant why don’t you pay by the ounce? That’s the way the restaurant bought most the ingredients that went into your meal. So why don’t you buy your food the same way? This is how restaurants make money, they add value by putting all the pieces together in a [...]
Pepsi Drops the Super Bowl for Social Media
The fight for social media just got turned up to 11. There’s a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to make advertising look and act more like social media. This is sad to me because I don’t think anyone owns social media. [...]
A Glimpse into the Future of Social Media, Journalism and Advertising
Image by Tac Anderson via Flickr What will the future of social media look like? You just need to look around because “The future is already here – it is just unevenly distributed.” In rapid order I came across three articles that help paint that picture (all emphasis are mine): Marc Meyer rightfully points out: [...]
Data is the New Creative. Marketing Nerds Unite!
Image via Wikipedia Remember in the post dotcom area of marketing how “creative†was the must have buzz word for all ad shops? Good creative is still important but it looks like marketing is about to be taken over by nerds (I mean that in a good way). There is no shortage of data on [...]
Why Crowdsourced Marketing Fails
Image by tsevis via Flickr There’s a new wave forming for marketers and advertisers: Crowdsourcing your companies marketing efforts. As companies get over the whole loss of control thing, many will embrace what seems to be a huge opportunity. From wiki’s to advertising campaigns companies jumped on this early gold rush hoping to save millions [...]
Will There be a Corporate Marketing Roll-up?
In the 1920′s there was a lot of foundational work done in PR and Advertising that set the stage for market acceptance of the two industries. This early disciplinary work enabled both industries to take advantage of the new channels that developed in the late 40′s and 50′s when Radio and Television became household appliances [...]
Ads in FriendFeed-This Could be Huge
This really caught my eye last week. While Twitter experiments with promoting services on the side panel, FriendFeed seems to be experimenting with ‘in stream’ advertising. The ad is their own. It’s even says “Shameless self-promotion” in it. This is obviously trying to help people connect with people they already know, which brings value to [...]
Sponsored Posts: Advertorial 2.0
There are a lot of debates happening around sponsored posts and what’s acceptable. I’ve posted before on my take. I think that the method is neutral, it has the potential to be equally used for good or ill. Chris Brogan has a post about his support and use of sponsored posts. ReadWriteWeb takes a more [...]
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