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How Will 5 More Years of Recession Affect Social Media?
I’ve been working in New Media/Web 2.0/Social Media for 7 years now. The first 3-4 were pretty rough. It was hard to sell in the vision that many of us saw. The last 2-3 years has been amazing. Companies are practically falling over themselves to implement social media. It’s a bit counter intuitive that the [...]
The Hype and Reality of Social Coupons [10 Links]
Following on my 10 Links post on the Future of Retail (yes I even used the same picture) I present to you 10 Links about the growing Mobile, Geolocation, Social Shopping, Coupon Craze. My 10 Links posts don’t draw any conclusions for you but instead I try and share with you some of the roadsigns [...]
When Social Media Stops Being Shiny
We’ve made it. This is the place we all wanted to be. The social media war is over. Aren’t we all excited now? Social media has made the big time. We’ve crossed the chasm, we’re mainstream, people are finally taking us seriously. We were right and they were wrong. Maybe because it’s the end of [...]
Is PR Missing Out on the Mobile Revolution?
PR, as an industry, is not known for being a group of early adopters. Social media has been a bit of an exception. While the entire industry may not have adopted social media early on, many of social media’s early evangelists came from the field of PR. The argument is that there was an obvious [...]
How Will Your Business be Crowdsourced?
In the last 20 years we’ve seen some major disruption to business models far and wide. The Internet has turned out to be far more disruptive than anyone could have guessed. Google’s PPC ad model added a new layer of disruption to that model and now another shift, crowdsourcing, which is largely driven by social [...]
The Reinvention of Retail [10 Links]
Many people may be thinking to themselves that retail is irrelevant. Don’t count retail out just yet. We are on the cusp of seeing a major overhaul in the way we experience retail. Social Media, Social CRM, mobile, geolocation and augmented reality are all coming together to completely reinvent the brick and mortar experience. I’m [...]
Forget Strategy: How do you Scale the Social Media Strategists
If you haven’t noticed, social media is kind of a big deal right now. How social media is managed at companies is radically different than it was 1 – 2 years ago. Who owns social media strategy at your business? If you’re reading this there’s a good chance you own at least own part of [...]
Are You a Leader or Lunch?
Lisa Barone at Outspoken Media asks: Why are you scared to be outspoken? It’s an honest question I hear a lot from social media practitioners. We see and experience so many great things everyday we feel bad for people that don’t actively participate and frustrated when clients don’t jump in with both feet. But much [...]
Wild Crazy Ideas About the Relationship Between Social Media and Economics
July has been my slowest posting month here since August of 2008. But it’s not from a lack of writing. I was on vacation last week and got a lot of writing done on The Book. Not as much as I would like but still quite a bit. As I have done all along the [...]
The Relationship Between Social, Human and Financial Capital
Maybe I’ve been reading too much Physics and their quest for the Grand Unifying Theory or maybe I’m suffering from a little bit of delusion and grandeur but I’m calling this the Grand Unifying Theory of Economics (cue Econ PhD’s the World over to rip it apart). The Grand Unifying Theory of Economics By looking at [...]
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