Content is King. Many of us have said this and many of us still do. But we’re running into a problem where there’s so much content. Read/Write Web founder, Richard MacManus, wrote an article recently pointing out that Facebook is becoming overwhelmed with 3rd party content. If you look at … Continue reading
I’ve written before about new communication theory which describes Masspersonal Communication as a framework to think about our Interpersonal communication that takes place in a Mass Media environment. The theory is actually a lot richer than that. So much so that as I was re-reading the paper where it discusses trust … Continue reading
You’ve probably heard of Path. Even if it doesn’t sound familiar you might remember last year a new social network, that many called a “Facebook killer” even before it launched, ended up being a total flop. For starters a lot of people criticized the 50 friend limit. There were other … Continue reading
LinkedIn is a fascinating creature. Most people I know use it as a kind of online business contact manager and resume and not so much of an active social network. LinkedIn will never be a Facebook or Twitter and that’s okay. But being the only public company of the three right now, … Continue reading
I’ve been thinking a lot about the challenges the companies face with social media and using it for marketing. There are lot to be sure but there’s one in particular that I haven’t heard anyone talk about yet; distributing your content. In the early days (a few years ago) making … Continue reading
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