Socialbots Can Facilitate Interactions Between Humans

Lego Clone Children

I’ve written before about new communication theory which describes Masspersonal Communication as a framework to think about our Interpersonal communication that takes place in a Mass Media environment. The theory is actually a lot richer than that. So much so that as I was re-reading the paper where it discusses trust … Continue reading

What Path Teaches Us About The Future of Social Networks

my path

You’ve probably heard of Path. Even if it doesn’t sound familiar you might remember last year a new social network, that many called a “Facebook killer” even before it launched, ended up being a total flop. For starters a lot of people criticized the 50 friend limit. There were other … Continue reading

Is LinkedIn a Social Network, a Media Company, a Business Utility, or Something Else?

LinkedIn is a fascinating creature. Most people I know use it as a kind of online business contact manager and resume and not so much of an active social network. LinkedIn will never be a Facebook or Twitter and that’s okay. But being the only public company of the three right now, … Continue reading

What’s Your Content Distribution Strategy?

I’ve been thinking a lot about the challenges the companies face with social media and using it for marketing. There are lot to be sure but there’s one in particular that I haven’t heard anyone talk about yet; distributing your content. In the early days (a few years ago) making … Continue reading

2010 Social Media Prediction Report Card

Last year I did like every other social media blogger out there and made some predictions for 2010. I actually posted two different sets of predictions. My first set of predictions were 5 year predictions that I saw happening over the next 5 years. These were, in my view at … Continue reading

Corporate Social Media Backlash: The Virtual Firewall

In December I predicted that over the next 5 years we would see intranets begin to integrate with social networks. I’ve seen some signs recently that this might take longer than I anticipated (but trust me it will happen). The intranet is a metaphor for corporate control. Intranets are secure … Continue reading

Facebook Takes on Google Reader: Who Said RSS is Dead?

I’ve been playing around with Facebook. Both how to promote brands on Facebook as well as how users consume content within the walled garden (hint: there’s a direct correlation between the two). As blogs and media networks extend their reach using Facebook Pages, I noticed something interesting: Facebook can be … Continue reading