I know the title of this post may seem obvious but I don’t think most people realize the level at which this exists. Let me ask you a quick question: What do you see when you walk down the toothbrush isle of the grocery store? This isn’t a trick question. … Continue reading
Since staying on the predictable path and only “green-lighting” projects with a proven track record (or a defined ROI) is the norm in the corporate world, companies have a huge opportunity to stand out from the pack by embracing ideas that push their products, services and campaigns past the expected. … Continue reading
Be sure to read all of @katlen’s Social Media Daily Reflection posts I’ve been working in the digital marketing industry for several years now and I cringe on those occasions when someone introduces me as an expert. I know it’s intended to be a compliment — but ever since I started my digital … Continue reading
I’m not really a structure or process person. If you know me this shouldn’t surprise you at all. It is ironic though because I’m often called on to recreate team structure or a new process. Some people love process and I’m really glad those people exist. One thing that everyone complains … Continue reading
This post was posted as a guest post on Brass Tack Thinking. I have always been fascinated by some people’s need to make rules. I’ve recently moved my family me to London, England for the next two years and I’ve learned that the Brits are famous for this. The British … Continue reading
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