New Comm Biz
Social Networks
Your Personal Brand is Not About You
Personal branding is not about you. It requires a lot of hard work, persistence in the face of repeated failure and the confidence to take a stand for something but despite the blood sweat and tear you put in it’s not about you. Building your platform Building a recognizable brand, even within your community or [...]
3 Reasons Why Social Media is Killing Search
The two main drivers of search are, news and finding something you already know exists. I recently wrote about how in an apples to oranges comparison bitly was challenging Google. One commenter thought I was a loon or a complete idiot for trying to compare the two. In all fairness I may not have explained [...]
Social Meida Complicates the Never Ending Battle of Privacy and Spam
Image by Getty Images via Daylife From the moment that Marketing was created the battle over customer privacy and spam began. It may not have been called privacy or spam when the first salesperson knocked on someone’s door during dinner but the same thinking was in play. Few companies have fought more battles between Privacy [...]
Moms Love Facebook. Will Love it Even More After the Movie.
It’s no secret that mom’s have embraced social networking probably faster than any other segment over the last 2 years. You couldn’t throw a stick at a local PTA meeting without hitting a mom with a blog. And they have swarmed to Facebook. In fact when we moved into our new house all the moms [...]
Ask, and TweetDeck Giveth
Image by via CrunchBase I love TweetDeck. There are very few apps that I would declare a love affair with. If it wasn’t for TweetDeck there is no way I could be as effective, efficient and engaged as I am on Twitter with 1400+ followers. Dividing multiple followers into multiple columns is a true life [...]
What if you don’t live in Silicon Valley?
Image via Wikipedia Building Social Media Communities in the Real World. Some of my astute readers (if I have any left) may have noticed that I haven’t posted here in almost a month. Don’t think that this means I haven’t been blogging. OK and no I haven’t been blogging on my HP blog, Marketing Impressions. [...]
Treating your best users like your worst. [Twitter]
Twitter has imposed a new follow limit on it’s users. You only get to follow 2,000 people. Most of you may be thinking, “Seriously? Who wants to follow 2,000 people anyway?” How realistic is it follow 2,000 people? That’s just too much noise right? Not as noisy as you might think As of today I [...]
What do I Twitter about?
If you’re on Twitter I suggest you do a Tweet Cloud. It’s very telling. Tweet Cloud even shows you the number of times you used each word. This is my Tweet Cloud without the @ replies. If you use del.icio.us you can also mash up your del.icio.us tags into your Tweet Cloud. Technorati Tags: Twitter, [...]
Scoble Throws in the Twitter Towel
I just saw Robert Scoble present at the Media Relations Summit and a big part of his presentation was about Twitter. Then today this popped up. Twitter Robert Scoble Scobleizer I just told @ev to turn off my autofollow script. 20,000 followers is enough. I’m seeing one new Tweet every second, I can’t deal with [...]
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