Twitter is the Internets Water Cooler

Image via Wikipedia You can’t monitor the whole Internet. Nobody can, not even Google. So what do you do? It’s obvious that you can’t ignore it? You need to be monitoring something. “But I don’t have budget for fancy monitoring tools.” You don’t need any budget. There are dozens of … Continue reading

Why URL Shorteners Are Important

Image by bpedro via Flickr There’s probably hundreds of URL shorteners now. Seriously, I don’t think that’s an exaggeration. They’re really easy to build (there’s even a WordPress plugin that makes them out of your blog URL) and they are proving invaluable to content publishers. (NYT article on shorter URLs) … Continue reading