New Comm Biz
Content
Should user-generated content be considered a valid, legitimate source?
Are user generated content sites sources of valid information? With the increasing popularity in sites containing user-generated content (UGC), questions of validity arise. UGC includes any site where the site’s users and visitors can write and publish content, whether it is video content, blog posts, advice websites, and the like. But as sites filled with [...]
Content Farms Are Affecting News, Journalism, Search and Marketing [10 Links]
Content Farms have been around for a long time in one form or another. They are evolving rapidly and the advancements they make are starting to bleed over into the broader field of journalism, content and marketing. You can see this evidenced in developments like Computational Reporting. When I’m *predicting the future* I find it [...]
Content Hierarchy And The Importance Of Effort
Content and Effort Have you ever been in the paper? You know the actual one made of trees and ink. It’s pretty cool. I’ve even had some of my work written up in a book and even though I wasn’t mentioned by name it was still pretty cool. Being mentioned in a blog post or [...]
What “What ___ Can Teach us about blogging” can teach us about blogging.
I don’t have many rules when I sit down to decide what to write here on my little slice of the internets, but one I try to stick to is “Avoid reactive post structure.”. You won’t see me writing about the Facebook/Nestle thing, Motrin Moms, or Skittles.com for two very good reasons: The attention span [...]
Geeks Tolerate Apple Hypocrisy Until They Mess with Porn
I’ve posted several times about Apple’s continued hypocrisy and my love/hate relationship with their products. Like most people, I love their design and I’m glad they’re pushing the industry but I have always hated their closed culture and hyper controlling attitude. Full disclosure I used to work at HP (who is now a client). Microsoft, [...]
Social Media is a Wicked Problem
I know this is a ‘no duh’ for most people but I had an epiphany about the way I think about content “consumptionâ€. We don’t consume content. In fact every interaction with every piece of online content only serves to create more content. Every click, every rating, share, new link, comment, new blog post, etc, [...]
I Don’t Care What Google Thinks I Should do with My Content
I’d like to ask your forgiveness while I re-use an overused analogy here. If your only marketing objective is to drive awareness of your message then why do you drive people to a site? This is like going to a cocktail party and trying to get a girl to come back to your place for [...]
How to Win the Real-Time Web Publishing Battle
Image by Army.mil via Flickr As the Web moves into hyper-drive the ability for organizations to turn out high quality content has never been more important. From my own experience as well as what I’ve seen others publish the life span of link shared on Twitter is 5 minutes. After that it’s old news waiting [...]
What Can Corporate Marketing Learn From Digg?
Image via Wikipedia Who doesn’t like cookies? The ability to share your companies content on social networking sites should be a huge piece of your social media distribution strategy. Part of the problem is that there are so many options and platforms out there where do you focus your efforts. The VP of Biz Dev [...]
bit.ly takes you along the river of content
I think it’s well established that I geek out about weird things when it comes to content/communication on the Web. So I hope you’ll bear with me while I yet again show my geeky side. For those of you not familiar with URL shorteners; A URL shortener is a servive that takes really long URL’s [...]
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