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What does your job title say about you? Mine says I’ll be out of work soon.
Paul Dunay wrote a very compelling post that if followed would lead to me being fired: Fire your Director of Social Media! | Buzz Marketing for Technology Ideally, I think you need to treat the role of the Director of Social Media as a way to activate the entire organization socially and then when that’s [...]
How will the Future of Marketing be Organized?
So I’ve made the prediction that Marketing and PR (and potentially all comms) will be rolled up into one group. Making the prediction was easy. There are way to many inefficiencies in the way companies communicate. Now I ask myself the “put your money where your mouth is” question: What will this new org look [...]
Pepsi Drops the Super Bowl for Social Media
The fight for social media just got turned up to 11. There’s a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to make advertising look and act more like social media. This is sad to me because I don’t think anyone owns social media. [...]
Top 5 Predictions for the Next 5 Years in Business Social Media
Image by Tac Anderson via Flickr In this post I take a predictive look at social media and its effects on the future of business and communications? In a future post I’ll look at social media and the future of Journalism/Publishing and Marketing. Playing futurist is always fun. Nobody can prove you wrong (at least [...]
Social Media Should Not be Housed. No One Owns it.
Image via Wikipedia Social Media Should Not be Housed. No One Owns it. I get this question a lot lately. Who owns social media? Or my personal favorite; Where should social media be housed? The answer is no one. No one owns it. There should not be a Social Media Department. Social media is hard [...]
On Being an Influencer and Marketing as Media
Influence the Influencers. If you’ve hung around in PR circles you’ve heard this phrase. But what does it mean in today’s digital age? Many of you may be familiar with TwitterGate the incident where TechCrunch posted internal documents from Twitter after someone hacked into their Google Apps account. Many people called foul. TechCrunch obviously realized [...]
What Does the Future of Marketing Organizations Look Like?
Here’s some images I pulled from a rough draft proposal I’ve been working on. I’ve really been taking a look at how should communications organizations be structured moving forward and what are the processes that need to be developed? I’d love your thoughts. Communication used to be one way and companies relied on the media [...]
The Future of Social Media has Arrived! The War is Over!
We have reached the tipping point. 90% of US adults are online* 80% of US online adults participate in social media** Unless you are targeting the very poor and/or the elderly, as marketers, you do not have to target those who do not participate in social media. Everything you create has to be social. Everything [...]
Will There be a Corporate Marketing Roll-up?
In the 1920′s there was a lot of foundational work done in PR and Advertising that set the stage for market acceptance of the two industries. This early disciplinary work enabled both industries to take advantage of the new channels that developed in the late 40′s and 50′s when Radio and Television became household appliances [...]
Twitter is the Internets Water Cooler
Image via Wikipedia You can’t monitor the whole Internet. Nobody can, not even Google. So what do you do? It’s obvious that you can’t ignore it? You need to be monitoring something. “But I don’t have budget for fancy monitoring tools.” You don’t need any budget. There are dozens of free or nearly free tools [...]
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