Bazaarvoice Prices IPO with Market Cap of $512
Really glad to see more social enterprise companies going public.
Social Media: Core vs. Manufactured Self
The manufactured self and core self are not mutually exclusive; one actually cannot live without the other, but one is visceral and innate and the other highly monitored and selective. It’s sort of like Dr Jekyll and Mr. Hyde. One is in control; the outwardly respected and accepted doctor while the other is all raw emotions (negative ones mind you but still). That’s the same with us and how we share online or how we don’t share.
Lexie Kier and I were chatting over coffee this past weekend when the topic of google and privacy came up. Foursquare’s Radar feature came into the mix and we wondered if people would ever be ok with full disclosure. We both instantly said no.
We are not comfortable with that idea yet; we still need to monitor our manufactured, outward selves and protect our core. So then what about all those social apps? Millions use them so we must be ok with it. Well, not exactly. There’s a spectrum. So lexie and I mapped it out. What apps cater to the manufactured self and which to the core?
This is where we ended up.
I think this would be really cool research to see how each uses different social apps. Some who have Twitter set to private are probably way to the left while others on Twitter are completely to the right. I like where this is headed though.
Five Tips For Disruptive Startups Trying To Deal With Old School Entertainment Executives
Of course #6 is hire really good lawyers.
OPINION – Europe has the chance to stop ACTA in its tracks
I wish government and proponents of bills like SOPA, PIPA & ACTA realized those of us opposed to them aren’t pro-pirating or pro-counterfeiting, we’re just opposed to any governing body having the ability to wield the power to shut any company, organization or individual down without due process and without transparency. Is that really so hard to understand?
This is a great video and a must watch. We can learn how to multitask and social media tools can increases our ability to learn - despite what everyone says.
#140conf NYC 2011: Stowe Boyd, “Social Cognition: How Twitter Makes Us Smarter” (by 140Talks)
Tac Anderson
(1087)
Jeremy Meyers
(14)
Jason Moriber
(11)
Katlen Tillman
(6)
Benjamin Beck
(4)
Tim Bursch
(2)
Ryan Woodings
(1)
Matt Whiting
(1)
Over the last 3-5 years we’ve seen an interesting change evolve in terms of social media “ownership.” It used to be that between PR and Advertising, PR typically came out on top. In the Paid, Earned and Owned model, social media typically falls more neatly under Earned, which is the … Continue reading
Last year I did like every other social media blogger out there and made some predictions for 2010. I actually posted two different sets of predictions. My first set of predictions were 5 year predictions that I saw happening over the next 5 years. These were, in my view at … Continue reading
Paul Dunay wrote a very compelling post that if followed would lead to me being fired: Fire your Director of Social Media! | Buzz Marketing for Technology Ideally, I think you need to treat the role of the Director of Social Media as a way to activate the entire organization … Continue reading
So I’ve made the prediction that Marketing and PR (and potentially all comms) will be rolled up into one group. Making the prediction was easy. There are way to many inefficiencies in the way companies communicate. Now I ask myself the “put your money where your mouth is” question: What … Continue reading
The fight for social media just got turned up to 11. There’s a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to make advertising look and act more like social media. This is sad to me because I don’t … Continue reading
Be sure to join the New Comm Biz Facebook Page or follow the Twitter account I spend a lot of time predicting the future and every year I look out over the next 5 years. You are reading the 2010 edition. The 2011 edition is here. You can also see my … Continue reading
Image via Wikipedia Social Media Should Not be Housed. No One Owns it. I get this question a lot lately. Who owns social media? Or my personal favorite; Where should social media be housed? The answer is no one. No one owns it. There should not be a Social Media … Continue reading
Influence the Influencers. If you’ve hung around in PR circles you’ve heard this phrase. But what does it mean in today’s digital age? Many of you may be familiar with TwitterGate the incident where TechCrunch posted internal documents from Twitter after someone hacked into their Google Apps account. Many people … Continue reading
Here’s some images I pulled from a rough draft proposal I’ve been working on. I’ve really been taking a look at how should communications organizations be structured moving forward and what are the processes that need to be developed? I’d love your thoughts. Communication used to be one way and … Continue reading
We have reached the tipping point. 90% of US adults are online* 80% of US online adults participate in social media** Unless you are targeting the very poor and/or the elderly, as marketers, you do not have to target those who do not participate in social media. Everything you create … Continue reading
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