Speaking about #Gamification at #SocialMediaWeek

lego mobile space games

I super excited about this next week for a few reasons. First off because I get to go back to the US for a week. I’ll be in Seattle Mon-Wed and then I’ll be in San Francisco Thur-Fri. The second reason I’m excited which is the whole reason I’m going, is to … Continue reading

Will the Social Media Tide Turn From PR to Advertising?

Darth Vader and Yoda Lego

Over the last 3-5 years we’ve seen an interesting change evolve in terms of social media “ownership.” It used to be that between PR and Advertising, PR typically came out on top. In the Paid, Earned and Owned model, social media typically falls more neatly under Earned, which is the … Continue reading

Top 10 (Outlandish) Social Media Business Prediction for 2012

The Black Swan

Here it is at last. My 10 predictions for the coming year. While my big predictions post is my 5 predictions for the next 5 years, I always try to balance it out with 10 very specific prediction for the coming year. These are usually more wildly, speculatively, wishful than they … Continue reading