Bazaarvoice Prices IPO with Market Cap of $512
Really glad to see more social enterprise companies going public.
Social Media: Core vs. Manufactured Self
The manufactured self and core self are not mutually exclusive; one actually cannot live without the other, but one is visceral and innate and the other highly monitored and selective. It’s sort of like Dr Jekyll and Mr. Hyde. One is in control; the outwardly respected and accepted doctor while the other is all raw emotions (negative ones mind you but still). That’s the same with us and how we share online or how we don’t share.
Lexie Kier and I were chatting over coffee this past weekend when the topic of google and privacy came up. Foursquare’s Radar feature came into the mix and we wondered if people would ever be ok with full disclosure. We both instantly said no.
We are not comfortable with that idea yet; we still need to monitor our manufactured, outward selves and protect our core. So then what about all those social apps? Millions use them so we must be ok with it. Well, not exactly. There’s a spectrum. So lexie and I mapped it out. What apps cater to the manufactured self and which to the core?
This is where we ended up.
I think this would be really cool research to see how each uses different social apps. Some who have Twitter set to private are probably way to the left while others on Twitter are completely to the right. I like where this is headed though.
Five Tips For Disruptive Startups Trying To Deal With Old School Entertainment Executives
Of course #6 is hire really good lawyers.
OPINION – Europe has the chance to stop ACTA in its tracks
I wish government and proponents of bills like SOPA, PIPA & ACTA realized those of us opposed to them aren’t pro-pirating or pro-counterfeiting, we’re just opposed to any governing body having the ability to wield the power to shut any company, organization or individual down without due process and without transparency. Is that really so hard to understand?
This is a great video and a must watch. We can learn how to multitask and social media tools can increases our ability to learn - despite what everyone says.
#140conf NYC 2011: Stowe Boyd, “Social Cognition: How Twitter Makes Us Smarter” (by 140Talks)
Tac Anderson
(1087)
Jeremy Meyers
(14)
Jason Moriber
(11)
Katlen Tillman
(6)
Benjamin Beck
(4)
Tim Bursch
(2)
Ryan Woodings
(1)
Matt Whiting
(1)
If you work in social media one of your biggest pain points is trying to manage all the different accounts your company or your clients company has. Even if you don’t actively manage accounts for work or clients, if you’re like me and a “power user” you have multiple personal … Continue reading
In early 2010 I wrote a post about the 3 types of social media strategy. You can just bolt social media on to their existing marketing strategies, or you can optimize social media throughout your company to maximize your existing strategy or there is the elusive approach of maximizing your … Continue reading
I’ve always taken a certain level of pride in always being an enigma at any place I worked. I don’t like to be categorized or pigeon holed. Because of that, this last year presented a bit of a problem for me. I have worked very hard to establish myself as … Continue reading
One of my favorite perks of being a blogger is getting to read free copies of business books that the publishers then hope I’ll write a review on. I don’t always write reviews of the books and because I’m such a slow reader I never write them on time (close to … Continue reading
Today’s video series is provided y our frequent contributor @katlen. Katlen’s day job is a as a community manager for Microsoft’s World Wide Partner Group. Today she shares some tips with us on developing a social media strategy. In my day job, I manage the community for Microsoft partners – … Continue reading
Social media is maturing, it’s becoming ubiquitous. It will mature the exact same way as every other marketing channel. Efforts will be optimized, ROI will be maximized and organizations that really embrace social media/social business will transform their industries. But all of this is going to happen at two levels. The … Continue reading
Today’s guest post is brought to you by my super smart friend, colleague and PacNW music blogger @mattwhiting. Whether you’re OK with their recent business decisions or not, there’s no denying that Netflix has made some unorthodox business decisions in the past few months. Not too long ago, I read a great blog post … Continue reading
Someone flinches or falls asleep. Not long ago most strategists would tell you that your strategy was wrong because it was outdated. You’d held onto it for too long. This is kind of the classic innovators dilemma. Those that succeeded, did so on a strategy that doesn’t work anymore. But the … Continue reading
On Monday I had the opportunity to present at Social Media Club Portland on the topic of Scaling the Social Media Strategist. This Friday I’ll be presenting in Portland again at WebVisions on the topic of How to Build a Community Around Your Company that Won’t Turn on You. I … Continue reading
The short answer is yes. Brands should build their own social networks, especially when you think of it in the non-digital sense. But should brands build their own social networking site? That’s a more complicated question. This is a question I used to get multiple times a week… 3 or 4 … Continue reading
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