New Comm Biz
Strategy
When Social Media Stops Being Shiny
We’ve made it. This is the place we all wanted to be. The social media war is over. Aren’t we all excited now? Social media has made the big time. We’ve crossed the chasm, we’re mainstream, people are finally taking us seriously. We were right and they were wrong. Maybe because it’s the end of [...]
Forget Strategy: How do you Scale the Social Media Strategists
If you haven’t noticed, social media is kind of a big deal right now. How social media is managed at companies is radically different than it was 1 – 2 years ago. Who owns social media strategy at your business? If you’re reading this there’s a good chance you own at least own part of [...]
Google gets Pac-Man Fever: Keep it BLEEP BLOOPin simple, stupid:
Google’s logo today is Pac-man. It’s playable. You can go to www.google.com right now (assuming you’re reading this on 5/21) and play a custom developed HTML/CSS/JS version of Namco Bandai (our client)’s classic game Pac-Man based around the Google logo, to celebrate the 30th anniversary of the game. They didn’t send out a press release, [...]
A Social Media Strategy Should Be Simple And Fluid
Developing strategy doesn’t have to be a complicated exercise. It can be simple and fluid. In fact I would argue the more simple and fluid the better. Over the weekend Lee Oden asked several us why strategy before tactics was so important. He received 44 different answers from some really smart and talented people. As [...]
The 3 Types of Social Media Strategy
Do you have a social media strategy for your business? Can you articulate what a social media strategy is? Don’t feel bad if you answered no. I’ve been meaning to write this post for a while and have talked around the issue a few times. If you think I talk a lot about social media [...]
The Social Media After Shock Will Destroy Business as Usual
The social media earthquake hit and it hit hard. It caused, and is still causing, massive disruption that can mostly be felt in the worlds of media and marketing. But the core of business – business as usual – hasn’t been hit yet. Not really. It’s about to. The supports that hold up traditional organizations [...]
Do you know this person? Planning for change without ever changing.
Image by mundo resink via Flickr Do you know this consultant/manager? They are great at planning and strategizing and planning and brainstorming but never execute on anything? I’ve seen managers inside companies take multiple quarters or even years to put plans together. By the time it’s done everything’s changed and they have to start all [...]
Marketing Strategies vs Quarterly Reporting
Image via Wikipedia There is a lot of dissent within the marketing ranks of Corporate America about quarterly reporting. The common argument is that by basing your marketing strategy on quarterly earnings you aren’t giving your company enough time to let your decisions play out. I’ve often heard people advocate for the Japanese approach to [...]
Transparency = Trust. Trust = Greater Profits.
Image by alles-schlumpf via Flickr For a long time now I (and many many others) have been talking about transparency. I’ve even gone so far as to translate it into to corporate speak by telling companies that they need to adopt a Transparent Business Strategy. Most people when I say this nod their head and [...]
© 2010 New Comm Biz. All Rights Reserved.
Powered by Wordpress. Designed by 