Will the Social Media Tide Turn From PR to Advertising?

Darth Vader and Yoda Lego

Over the last 3-5 years we’ve seen an interesting change evolve in terms of social media “ownership.” It used to be that between PR and Advertising, PR typically came out on top. In the Paid, Earned and Owned model, social media typically falls more neatly under Earned, which is the … Continue reading

Top 10 (Outlandish) Social Media Business Prediction for 2012

The Black Swan

Here it is at last. My 10 predictions for the coming year. While my big predictions post is my 5 predictions for the next 5 years, I always try to balance it out with 10 very specific prediction for the coming year. These are usually more wildly, speculatively, wishful than they … Continue reading

What Path Teaches Us About The Future of Social Networks

my path

You’ve probably heard of Path. Even if it doesn’t sound familiar you might remember last year a new social network, that many called a “Facebook killer” even before it launched, ended up being a total flop. For starters a lot of people criticized the 50 friend limit. There were other … Continue reading

A Shed Load of Global Social Media Stats

If you’re like me you’re always having to pull together presentations and training decks for a variety of reasons. Today I was pulling together a bunch of social media stats specific to Europe (bellow) and was recommended Social Bakers and Factbrowser. Both are amazing! Factbrowser is basically your one stop shop for … Continue reading

The Cost of Not Using Social Media

Today’s post provided by regular contributor and commentor @timbursch, you can read more thoughts from Tim on hos own blog http://timbursch.com/ Everyone’s using social media to reach more customers, right? Most major brands have at least established a presence. But what if you’re not convinced? What if the initial investment is … Continue reading