New Comm Biz
Facebook and Google Ready to Battle for the Next Big Revenue Model: Social Payments
Another Piece To Google’s Social Puzzle: To Acquire Jambool For $70 Million http://tcrn.ch/c7YNZB Social Gold gives app developers the ability to build payments directly into their games and other applications. It was founded by Amazon veterans Vikas Gupta and Reza Hussein, and has raised $6 million in funding. Like other payments companies they’ve been hit very hard by Facebook [...]
The Sincerity of Birthday Wishes on Facebook
Is social media making personal moments less personal? This is a question that comes up a lot. I love these kinds of discussions and watching the ways that technology affects our everyday lives. Yesterday was my birthday. Like most people *nearing* <cough> 40 <cough> I don’t think too much of my own birthday’s anymore. I [...]
Forget Domain Names and Microsites, Nike Uses Custom Bit.ly Links and Facebook
In the old days, when you launched a digital campaign you built a microsite with it’s own custom domain name. Now brands are opting for tabs on Facebook Pages but what do you do about domain names? Launching a social media campaign across multiple social networks is seriously a pain point for marketers. There is [...]
Content Hierarchy And The Importance Of Effort
Content and Effort Have you ever been in the paper? You know the actual one made of trees and ink. It’s pretty cool. I’ve even had some of my work written up in a book and even though I wasn’t mentioned by name it was still pretty cool. Being mentioned in a blog post or [...]
So what do we call Facebook Fans now? Likers?
I’ve been working on a post about Facebook’s F8 announcements but have been reading through the coverage. Overall I’m very excited (and slightly nervous) but I’ve run into a problem: What do we call the people who “Liked” a Facebook Page? Likers? Before you jump all over me that we call them people I get [...]
Facebook and Blog Contests Stats
Why do I share so much on this blog? I blog almost everyday and I openly share what I learn here. Some may think that as a “consultant” I would be better off keeping what I learn to myself and only sell it to paying clients. Well if you’re reading this you probably know that’s [...]
What Twitter Can Learn From @facebook About Using @twitter and Facebook
[UPDATED: Sean Garrett a Twitter community manager pointed me to the correct Twitter Facebook account. Changes made below] We talk a lot about how companies should use Twitter and Facebook but have you ever looked at how Facebook and Twitter use their own services? What about how they use each others services? Here’s some quick [...]
Drive Book Contest Update
Last week I announced that we’d be giving away two copies of the book Drive that I raved about, signed by the author Daniel A Pink (blog & Twitter). I am happy to announce the first winner in our first ever book giveaway contest. Hugh Lee is now the proud owner of an autographed copy [...]
If It Doesn’t Happen On Twitter It Probably Doesn’t Matter
I attended the Social Media Conference North West in Mt Vernon yesterday and the final speaker was Brad Nelson from Starbucks. What impressed me the most about Brad was his passion for this space and his use of LEGO pictures. Brad’s enthusiasm is obviously contagious because when I posted on Twitter that he was speaking [...]
Study Finds Facebook Pages Can Increase Customer Loyalty by 36%
First off I have to say that I haven’t been a big fan of Alltop. I like the idea and have a ton of respect for Guy Kawasaki but I’ve just personally never found anything useful there. That is until today. Alltop released Alltop.Futurity. How to stay on top of research from universities Duke University, [...]
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