Bazaarvoice Prices IPO with Market Cap of $512
Really glad to see more social enterprise companies going public.
Social Media: Core vs. Manufactured Self
The manufactured self and core self are not mutually exclusive; one actually cannot live without the other, but one is visceral and innate and the other highly monitored and selective. It’s sort of like Dr Jekyll and Mr. Hyde. One is in control; the outwardly respected and accepted doctor while the other is all raw emotions (negative ones mind you but still). That’s the same with us and how we share online or how we don’t share.
Lexie Kier and I were chatting over coffee this past weekend when the topic of google and privacy came up. Foursquare’s Radar feature came into the mix and we wondered if people would ever be ok with full disclosure. We both instantly said no.
We are not comfortable with that idea yet; we still need to monitor our manufactured, outward selves and protect our core. So then what about all those social apps? Millions use them so we must be ok with it. Well, not exactly. There’s a spectrum. So lexie and I mapped it out. What apps cater to the manufactured self and which to the core?
This is where we ended up.
I think this would be really cool research to see how each uses different social apps. Some who have Twitter set to private are probably way to the left while others on Twitter are completely to the right. I like where this is headed though.
Five Tips For Disruptive Startups Trying To Deal With Old School Entertainment Executives
Of course #6 is hire really good lawyers.
OPINION – Europe has the chance to stop ACTA in its tracks
I wish government and proponents of bills like SOPA, PIPA & ACTA realized those of us opposed to them aren’t pro-pirating or pro-counterfeiting, we’re just opposed to any governing body having the ability to wield the power to shut any company, organization or individual down without due process and without transparency. Is that really so hard to understand?
This is a great video and a must watch. We can learn how to multitask and social media tools can increases our ability to learn - despite what everyone says.
#140conf NYC 2011: Stowe Boyd, “Social Cognition: How Twitter Makes Us Smarter” (by 140Talks)
Tac Anderson
(1087)
Jeremy Meyers
(14)
Jason Moriber
(11)
Katlen Tillman
(6)
Benjamin Beck
(4)
Tim Bursch
(2)
Ryan Woodings
(1)
Matt Whiting
(1)
But do they get it right? I’m not a huge football fan unless it’s college football. However, like every good red-blooded, American, consumer I watch the Super Bowl almost every year. As a person who, for better or worse, who makes his living as a Marketer, I pay very close … Continue reading
Two to three years ago there used to be this misconception that all people on Twitter talked about was what they were eating for breakfast. It was very similar to the misconception that bloggers just sit around in their underwear (often in their mother’s basement). As I was evangelizing social … Continue reading
There’s a lot of power in asking questions. The Socratic Method first brought to life the power of asking illuminating questions but the power behind asking questions is readily used in the fields of psychiatry, journalism, teaching and consulting, just to name a few. But sometimes I think the power of answering … Continue reading
Whhrl partners with USA WEEKEND to create a custom society on Whrrl. Societies are special groups of interest on Whrrl that are not location based. When you checkin to a major retailer, Whrrl specifically mentions Wal-Mart and Target, you have the opportunity to join USA WEEKEND’s society. For those of you who … Continue reading
Usually when I disagree with really smart people in this space it usually has to do more with semantics than with any core fundamental difference. I know this is largely one of those times but I believe that semantics are very important. Wars have been fought over misconceptions caused by … Continue reading
Good advertising is a driver for conversation, tells a story, and elicits strong reactions – whether it makes you laugh or it just gets your attention. With the rise of social media, there was a shift away from good advertising, and a focus turned towards user generated content (UGC), and … Continue reading
PR, as an industry, is not known for being a group of early adopters. Social media has been a bit of an exception. While the entire industry may not have adopted social media early on, many of social media’s early evangelists came from the field of PR. The argument is … Continue reading
I’m posting full trip reports over on my Posterous site but I plan on excerpting the marketing relevant portions here and adding some additional thoughts for more discussion and to reward those of you reading both my blogs. From my first day’s report: Greetings from South Africa: Howzit? Racial Marketing … Continue reading
When you buy food from a restaurant why don’t you pay by the ounce? That’s the way the restaurant bought most the ingredients that went into your meal. So why don’t you buy your food the same way? This is how restaurants make money, they add value by putting all … Continue reading
The fight for social media just got turned up to 11. There’s a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to make advertising look and act more like social media. This is sad to me because I don’t … Continue reading
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