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Cluetrain Manifesto

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Corporate Social Media Backlash: The Virtual Firewall

In December I predicted that over the next 5 years we would see intranets begin to integrate with social networks. I’ve seen some signs recently that this might take longer than I anticipated (but trust me it will happen). The intranet is a metaphor for corporate control. Intranets are secure networks of communication. Employees can [...]

The Evolution of New Media, Web 2.0, Social Media, Social Business: A Brief History of Everything

So what is Social Media? We know what it is when we see it. We can give you examples of social media but you’ll be hard pressed to get a very satisfactory answer out of anyone. Is it the opposite of antisocial media? Not exactly. Is it a medium? Is it a movement? Is it [...]

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