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What is New Media’s Potential?

“Eventually I realized that the world is getting more complex at an ever more rapid rate, that complex problems have to be dealt with colllectively and that our collective ability for dealing with them is not improving nearly as fast as the complexity is increasing. The best thing I could think of doing was to help boost mankind’s capability for dealing with complex problems.”

This is a quote from Doug Engelbart, the inventor of the mouse. I pulled this quote from the book Designing Interactions, by Bill Moggridge. This is a must read for anyone working in high tech.

Bill Moggridge is the founder of IDEO. This is the place that any crazy ‘idea guy’ like myself dreams of working at.

I loved this quote. To me it summed up why I love new media and what I see as the potential for new media in our lives.

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

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