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The hard parts of social media work

Social media has been my primary job for 5 years. Granted those first few years it was a lot more trying to sell people social so I could then do it but each year the work continues to increase. I’m now at the point where 8-10 hours each day is nothing but outlining together social media strategies or implementing those strategies. Part of me thinks I have no reason to complain because I have everything I ever wanted. But there are a few things I didn’t count on.

Not being able to tell anyone:
I get to work on some amazing projects with some amazing clients and I can’t tell you about it. That’s hard for me. But some of it is of strategic advantage to my clients and some of it just hasn’t rolled out yet. I promise to share what I can.

Watching the fringe go main stream:
I’ve blogged about this before but every trend starts at the fringe and as it gains main stream acceptance it becomes watered down. When you join a trend on the fringe it can be painful to watch it go main stream.

Staying grounded:
I’ve blogged about this before to but when you live, eat and breathe this stuff you sometimes loose the ability (or interest) in talking about anything else. Dr’s suffer from this as well, they become so specialized in what they do that they can’t carry on conversations with non Dr’s.

Knowing that it’s all going to end:
Eventually social will just be the way things are. In a few years I doubt we’ll have social media specialists anymore. When that happens I wonder what a lot of us will do? Some have always been marketing or digital focused and they’ll stay that way. Others will always be looking for the next big thing. I don’t know what I’ll do, I really don’t.

What about you? What do you find the hardest part of working in this space?

Posted via email from /tacanderson

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

  • http://twitter.com/foleymo foleymo

    You know what's harder than any of those things? Watching from the outside as all this exciting stuff happens around you. At least you don't have to worry about that one. You're neck-deep in exciting social media stuff all day! :-)

  • http://www.newcommbiz.com tacanderson

    Yes but I had to put in my time scraping by hanging onto the hope that
    I was right. Hang in there grasshopper, you'll be neck deep soon
    enough. promise :)

  • http://caffeinatedmarketing.com/ Jen Harris

    I can't wait to hear what you have been working on!
    What will I be doing in 5 years?
    I don't think we will be pulling the “why social media” teeth anymore but we will be preaching the word (and building policies & procedures around it) of how to integrate a company full of Gen X & Y that has a culture that is a complete 180 from what has existed in the past.
    Real world experience will be King, being real will be King, social will be King. But reality is, we will still be the jesters to come in & pull teeth why they should be listening to us.

  • http://twitter.com/beebow Lauren Litwinka

    Great post - always important to remember that there are always two sides to a story, even a concept as seemingly beneficial and popular as social media.

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