• Social Media Needs Context and Action

  Louis has a great post from Defrag (a conference I’m very sad to have missed). We’re entering (finally) the next phase where people are asking the right questions and pushing for the right kind of results.

  We’re not there yet, but we’re getting there.

  tags: defrag, social media, context, data, ncb

  • Speakers suggested today’s tools have a stark lack of context, that businesses are too obsessed with having a complete data set and aren’t focused enough on the actability on that data, and that many developers are focused on designing apps that simply don’t drive benefits.
  • “Is there an opportunity to drive business decisions and revenue for your company?”, saying “Data is useless without effort. When you get data, it is a lot of work to do something useful with it, yet market research companies are obsessed with completeness of data.”
  • “what I find on Twitter is link vomit, or link carpet bombing and swarming about events. During the day, I get all these links, and the issue is I click the link and there isn’t a lot of context. Why did they share this and how did it get here?”
  • “the myth of increased productivity is a failed world view,” adding, “people will trade personal productivity for connectedness, and they will accept an interrupt to help somebody in their social connections.”
  • Stowe pontificated that the rise of the social Web may already be “the most valuable artifact ever created”.

Posted from Diigo. The rest of my favorite links are here.