@NewCommBiz
Ideas for Social Media Strategists, Business Innovators & Disruptors.
social shopping
The Future of Location Based Services is “Checking Out” not “Checking In”
Alternatively titled: The Rebirth of Brick and Mortar. Will location based services (LBS), like Foursquare, Gowalla, Facebook Places and SCVNGR ever go main stream when only 4% of adults use them? Yes they will. But the future of “checking in” is actually “checking out.” Huh? I know you’re wondering if I’ve been stuck in one too [...]
Don’t Pimp My Trust
Recently I’ve been spending a lot of time on gated shopping sites (i.e., Haute Look, Rue La La, and Gilt) that have popped up in the past couple of years. Across all of them, they invite me to use the trust my friends have in me, to invite them to join the shopping site. With [...]
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