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Katlen Tillman

Katlen Tillman has written 5 posts for @NewCommBiz

[Social Media Daily Reflection] Part 2 of Social Enterprise Top 10: Truths

Be sure to read all of @katlen’s Social Media Daily Reflection posts 1. businesses don’t need enterprise social networking Truth: The pace and scope of modern business requires that we revisit new and improved ways to collaborate and share ideas internally — especially if someone has information that can help you in the quest for business [...]

[Social Media Daily Reflection] Part 1 of Social Enterprise Top 10: Myths

Be sure to read all of @katlen’s Social Media Daily Reflection posts. 1. businesses don’t need enterprise social networking 2. corporate secrets will be uncovered and tip off competitors and affect stock prices 3. gen Y workers get it but older workers won’t 4. social networks aren’t secure 5. it’s like Facebook 6. you’re putting money in [...]

[Social Media Daily Reflection] I am not an expert, I am a human being

Be sure to read all of @katlen’s Social Media Daily Reflection posts I’ve been working in the digital marketing industry for several years now and I cringe on those occasions when someone introduces me as an expert. I know it’s intended to be a compliment — but ever since I started my digital career during the dotcom boom, [...]

Why I Think Advertising and Social Media Need Each Other

Good advertising is a driver for conversation, tells a story, and elicits strong reactions – whether it makes you laugh or it just gets your attention. With the rise of social media, there was a shift away from good advertising, and a focus turned towards user generated content (UGC), and placing the creation of brand [...]

Don’t Pimp My Trust

Recently I’ve been spending a lot of time on gated shopping sites (i.e., Haute Look, Rue La La, and Gilt) that have popped up in the past couple of years. Across all of them, they invite me to use the trust my friends have in me, to invite them to join the shopping site. With [...]

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