// what do you think?


[Social Media Daily Reflection] Part 1 of Social Enterprise Top 10: Myths

loose tweets sink fleets

Be sure to read all of @katlen’s Social Media Daily Reflection posts.

1. businesses don’t need enterprise social networking

2. corporate secrets will be uncovered and tip off competitors and affect stock prices

3. gen Y workers get it but older workers won’t

4. social networks aren’t secure

5. it’s like Facebook

6. you’re putting money in it, so it better get adopted

7. it’s not for the big boss

8. makes sense for things like corporate culture, but not for true internal business tasks

9. employees will waste time

10. it’s just a fad

Be sure to return tomorrow for  part 2, the top 10 list of why this is so. Agree they are myths? Share your thoughts!

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About katlen

Digital Culture //Web Girl Circa 90s //Working Mom //Observer Of Constant Change //Music Saves Me //Worldwide Partner Group, Microsoft //My POV & Not MSFTs

  • http://twitter.com/christinajon3s Christina Jones

    #1 is the biggest myth in my opinion. Business absolutely need social networks. For most, that is where their target market and customers are. And it’s more than just having an account on social networks. It’s all about engagement.

    Great post!

  • http://www.newcommbiz.com/ tacanderson

    I’d say it goes beyond just engagement to creating shared value. Engagement is part of the process but not the end goal itself. And yes, great post, Katlen. 

  • http://twitter.com/christinajon3s Christina Jones

    Very true, Tac. I agree engagement and shared value work hand in hand to provide a better experience with a business’s product/service. Unfortunately, a lot of big name companies have not even grasped the initial concept of engaging with their followers, and are missing out on a huge demographic.

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