Crowdsourced Weekend Ethnographic Research Project For Innovators #WERPI

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If you read almost any great story of a new or disruptive innovation there’s usually some variation of the story that the innovator (or group of innovators) observed some sort of behavior that sparked an idea. It could have been an opportunity to apply an existing technology towards a different … Continue reading

The Rise of the Masspersonal Intermediaries – The New Influencers

Like many of my colleagues at Waggener Edstrom my undergraduate degree was in Communications. But I didn’t take the route or Journalism or PR, I studied communication theory. My senior thesis was an analysis of Internet chat rooms (this was the late 90’s) to study the effects of computer mediated communication on interpersonal … Continue reading

Using Ethnographic Research To Get From Digital Trends To Consumer Behavior

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I have this uncontrollable habit of people watching, especially when it comes to how they use technology. Some call it an occupational hazard, I call it ethnographic research. Ethnographic research is a research methodology used by anthropology and other social sciences that’s more qualitative than quantitative. I observe, I take … Continue reading

Global Trends in Youth Media Consumption and Increased Multitasking

Global Internet media and social media consumption among adults has evolved differently based on regions. The US tends to lead the way, followed with varying levels  of adoption across EMEA (Europe Middle East & Africa), APaC (Asia Pacific & China) and LatAm (Latin America). But youth globally seem to be … Continue reading