The social media earthquake hit and it hit hard. It caused, and is still causing, massive disruption that can mostly be felt in the worlds of media and marketing. But the core of business - business as usual - hasn’t been hit yet. Not really.
It’s about to.
The supports that hold up traditional organizations have been shaken and weakened and are about to be hit by a massive aftershock that will finish the job. Business as usual will cease to exist except in the most laggard, niche markets. Org charts will get thrown out the window and MBA programs everywhere will quickly turn into business history classes.
Anytime someone tells you “We HAVE to do it this way,” run. Run far away. You don’t HAVE to do anything. If someone says “You Can’t do that, it will never work,” you’re probably on the right path, keep going.
While I am as excited as ever about these tectonic shifts happening in our world I’m also really tired. I love disruption more than any healthy person should. I thrive in chaos. But I’ve been doing this for a while now and sometimes it’s exhausting, lonely work.
I feel like I’ve just sprinted as fast as I could to the finish line only to realize that it was actually the starting line to a marathon. Go.
Even though I’ve been right way more often than I’ve been wrong over the last 5 years, most people aren’t going to believe me. Even those that believed me the first time are going to be skeptical, and the ones who do believe me and aren’t skeptical are tired too. Some of them are sitting this one out.
But that’s enough complaining, it’s time to get back to work. I’ve got massive destruction to prepare for.
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