// archives


This tag is associated with 20 posts

Scaling the Social Media Strategist: The Presentation

On Monday I had the opportunity to present at Social Media Club Portland on the topic of Scaling the Social Media Strategist. This Friday I’ll be presenting in Portland again at WebVisions on the topic of How to Build a Community Around Your Company that Won’t Turn on You. I always struggle with how to recap [...]

Should Brands Build Their Own Social Networks?

The short answer is yes. Brands should build their own social networks, especially when you think of it in the non-digital sense. But should brands build their own social networking site? That’s a more complicated question. This is a question I used to get multiple times a week… 3 or 4 years ago. I don’t get [...]

Evolution vs. Revolution: Which is Better for Organizational Change?

It’s time for another 2 minute unedited video. Sorry about the glare in my glasses it’s actually kind of sunny here in Seattle today. Today’s topic is is what’s the best way to drive organizational change: Evolution or Revolution? Evolutionary Change = small, fast, iterative change that’s easier and safer to implement but harder to make stick [...]

What’s So Hard About Being a Great Leader?

Seriously, what is so hard about being a great leader? I’m not asking what does it take to be a great CEO or what does it take to have the biggest most profitable business in your market. I just want to know what’s so tough about being a leader. During day 2 of HBS leadership [...]

The Life and Times of the Social Media Strategist

Being a Social Media Strategist is really tough. Half your job is doing things that no one has ever done before and the other half is teaching people how to do what you did because it’s the only way to scale social media at your company without burning out your strategist. It requires you to [...]

Social Media Strategy the Presentation

Based on my previous post on social media strategy I was asked to speak at the Social Media for Defense conference, next week in Washington, DC. The thought of presenting social media strategy to the military was far to cool an opportunity to pass up. Now the irony of a business strategist talking about strategy [...]

Yes You Do Need a Social Media Strategy

Usually when I disagree with really smart people in this space it usually has to do more with semantics than with any core fundamental difference. I know this is largely one of those times but I believe that semantics are very important. Wars have been fought over misconceptions caused by semantics. Please note that I’m [...]

I’m Loving The Lords Of Strategy [Book]

I’m reading this amazing book called The Lords of Strategy: The Secret Intellectual History of the New Corporate World by Walter Liechel III. It’s about the founding fathers of the business strategy world and how the big business consulting companies like the Boston Consulting Group (BGC), Bain and Company, McKinsey and others got started. Liechel [...]

Dam Your Social Media Strategy

Have you ever wondered how they build a big dam like the Hoover Dam? The Colorado river isn’t some little stream that just stopped and waited for them to pour the concrete. When you build a damn you actually have to build two dams. In the case of the Hoover Dam they had to blast [...]

The 5 Levels of Social Media Maturity. Where Is Your Company?

Social media continues to grow up and mature but we’ve got a long way to go. I’ve been talking to several clients and prospective clients and I’m seeing some very encouraging signs. One way to gauge the sophistication of your social media efforts is to use the Capability Maturity Model. Most companies somewhere between a [...]

Don’t Miss A Single Post. Subscribe to New Comm Biz

Subscribe via RSS Subscribe via Email