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The Book

This category contains 26 posts

Are Job Hopping Social Media Strategists Hurting Their Careers?

This one goes out with love to all you social media, job hopping, circus freaks. You are my people. There’s got to be a joke in here somewhere: This afternoon I listened to a Russian talk about employee management. But seriously, Boris Groysberg is an amazing teacher and very funny. Boris spoke to our HBS  class about [...]

Dam Your Social Media Strategy

Have you ever wondered how they build a big dam like the Hoover Dam? The Colorado river isn’t some little stream that just stopped and waited for them to pour the concrete. When you build a damn you actually have to build two dams. In the case of the Hoover Dam they had to blast [...]

The 5 Levels of Social Media Maturity. Where Is Your Company?

Social media continues to grow up and mature but we’ve got a long way to go. I’ve been talking to several clients and prospective clients and I’m seeing some very encouraging signs. One way to gauge the sophistication of your social media efforts is to use the Capability Maturity Model. Most companies somewhere between a [...]

Digital Agoraphobics and the Digital 3rd World

To say that we live in a hyper connected World is a gross understatement. Some research suggests that instead of the 6 or 7 degrees of separation between everyone we have lived in, current research suggests that it may be as few as 3 or 4. But it’s nothing compared to how connected we will [...]

The Evolution of Society, Madness and Social Media

You have probably heard about Nicholas Carr, or if you don’t know him by name you may be more familiar with his, much talked about article, Is Google Making us Stupid. Carr, a long time tech writer, knows how to get a rise out of the tech audience, that’s for sure. Carr turned the article into a [...]

Wild Crazy Ideas About the Relationship Between Social Media and Economics

July has been my slowest posting month here since August of 2008. But it’s not from a lack of writing. I was on vacation last week and got a lot of writing done on The Book. Not as much as I would like but still quite a bit. As I have done all along the [...]

The Relationship Between Social, Human and Financial Capital

Maybe I’ve been reading too much Physics and their quest for the Grand Unifying Theory or maybe I’m suffering from a little bit of delusion and grandeur but I’m calling this the Grand Unifying Theory of Economics (cue Econ PhD’s the World over to rip it apart). The Grand Unifying Theory of Economics By looking at [...]

Is Capitalism Failing Us? Or Are We Failing Capitalism? Capitalism Needs to Get Social.

I am a true believer in Capitalism. I don’t think there is anything wrong with it. I do think that we have failed to evolve our own thinking about Capitalism and Capital and how we apply the two.  One of Capitalism’s flaws or features, depending on your particular flavor of Capitalism (yes, there are many [...]

How to Reinvent Yourself in 3 (Not-So) Easy Steps

Be sure to join the New Comm Biz Facebook Page or follow the Twitter account. The last few years have been hard for a lot of people. The Great Recession, the Great Reset, whatever you want to call it. Times like these cause a lot of  change, at a macro and micro level. We’ve watched whole [...]

Time and Social Capital: The Ultimate Constraint

What started off as a metaphor for a book I’m working on has turned into a theory and I’m now wondering if it in turn needs it’s own book. It’s the concept of applying the principles of capitalism to a broader definition of capital. Thinks like knowledge and trust, things being described in theories around Social Capital [...]

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