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Dear Book Publishers, Here’s How to Get Me To Switch to ebooks.

My Pile of Work Books

Do you see that picture? That’s just the books I keep at work. They are almost all hardback and the ones on the corner of my desk are mostly ones I’ve purchased in the last 2-3 months.

This doesn’t count my book cases at home full of books or even the books Jen and the kids buy. We buy a lot of books. Emma and I both have this bad habit of reading multiple books at the same time and as we travel during the summer packing half a dozen books is cumbersome (Jen’s a book monogamist - one book at a time).

I’m really excited about ebooks. I am. I know I’ve held out on this little piece of tech longer than I normally would have. I really want to be able to carry around the hundreds of books I regularly reference. Okay hundreds may be an exaggeration but I really do regularly reference a lot of books. After carrying around 5 physical books in my backpack all week I’m finally ready to make the leap.

The Kindle* is really close to being the right device for me because it works on the device and across multiple devices, I like that. But after years of being burned by iTunes I don’t want yet another proprietary format. I like that Borders is offering the option to purchase ebooks in PDF. That’s a step in the right direction.

But there’s one big problem for me: I still want my physical book. When I have the preference I still like to read the physical book (it’s a tactile thing).

Will someone please sell the physical book with the option to purchase the PDF? I’m not going to buy the same book twice but I would honestly pay an extra $5-10 above the hardback price to download a PDF version of the book. I realized this could work after I downloaded Adam Smith’s Wealth of Nations from Gutenberg.org and then still bought the physical book. Correy Doctorow and other authors are doing this more and more. I downloaded Makers and then still bought 3 hardcover copies for my brothers and one for myself.

I’m not even asking you to give away the electronic copy, I just want both. It’s not a revolutionary business model, it’s called bundling (I think I have a book that talks about it). Companies do this all the time. [Update: My friend and former business partner Rich Breton just informed me that O'Reilly has been doing this for years] If I had to, I could forgo the the PDF version for a proprietary format as long as I could still have the physical book and the e-format. I wouldn’t be happy about it and I wouldn’t pay a full $10 but would still pay at least $5. Put the handcuffs on me but just give me some options.

*Disclosure: Amazon is a client of my employer Waggener Edstrom

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

  • http://topsy.com/www.newcommbiz.com/dear-book-publishers-heres-how-to-get-me-to-switch-to-ebooks/?utm_source=pingback&utm_campaign=L2 Tweets that mention Dear Book Publishers, Here’s How to Get Me To Switch to ebooks. — Topsy.com

    [...] This post was mentioned on Twitter by Tac Anderson and others. Tac Anderson said: Dear Book Publishers, Here’s How to Get Me To Switch to ebooks. http://bit.ly/9o02rh (new post) [...]

  • BryanPerson

    I'm loving my iPad, where I'm mostly downloading and reading books through the Kindle app (it can be shared and accessed in more places, so I chose IT over iBooks).

    But … the process of highlighting and note-talking (I like writing in the margins of physical books) is clunky and still feels artificial to me. Maybe that will change as I read more e-books. We'll see. In the interim, I'd certainly second your proposal-an electronic version that I can reference away from home and a physical copy that I can mark up!

  • http://www.jeremymeyers.com/ Jeremy Meyers

    Interestingly they've been doing this with music for awhile, specifically with vinyl (buy an album on vinyl, get an insert for a free download). Maybe this is backward, and publishers should include coupons in books for electronic copies, especially since less than half of all gift cards are ever redeemed.

    My experience has been similar, except that i'm holding out for a subscription service. Charge me $200/year for all the books i can read, and i'm yours.

  • http://www.newcommbiz.com tacanderson

    More recently I even remember Bloc Party offering the digital version to download if you pre-purchased the CD. I can't do the subscription service. I want to keep the book. Forever.

  • http://www.newcommbiz.com tacanderson

    Amazon seems like they would be the perfect supplier to push this through. They're on every device and if I could buy the Kindle version when I purchase the book I'd buy a Kindle today. Still would love a non-proprietary version but I'm not holding my breath.

  • http://twitter.com/ryancmiller Ryan Miller

    Tac,

    I agree with your points in this post to a point. Don't know if I'd be willing to pay extra for a digital copy of a hardcover book that I've Already purchased. I really do enjoy the DVDs that have the digital copy built in to the disc as an option and think that model works.

    I'd like to add two thoughts to this… First, as a recent convert to the iPad I've been very disappointed to see that both amazon and iTunes have priced many of their ebooks the exact same price (and sometimes even higher if you cans believe that) as buying the hardcover edition… This is ridiculous since their cost to distribute is way cheaper than the paper version regardless if the chunk itunes takes.

    2nd- i wish I could take notes on every ebook and also share them. It would be awesome to be able to see the sections of books we both own that you thought were important and be able to swap notes…

    Just my .02 but I did enjoy the post. Curious to hear if you go kindle or iPad

  • http://www.mkanderson.com/portal/archives/1878 E-Books, Cynicism, and Shelf Life — MK Anderson

    [...] Dear Book Publishers, Here's How to Get Me To Switch to ebooks. (newcommbiz.com) AKPC_IDS += "1878,";Popularity: unranked [?] var a2a_config = a2a_config || {}; a2a_config.linkname="E-Books, Cynicism, and Shelf Life"; a2a_config.linkurl="http://www.mkanderson.com/portal/archives/1878"; [...]

  • http://twitter.com/ryancmiller Ryan Miller

    Tac,

    I agree with your points in this post to a point. Don't know if I'd be willing to pay extra for a digital copy of a hardcover book that I've Already purchased. I really do enjoy the DVDs that have the digital copy built in to the disc as an option and think that model works.

    I'd like to add two thoughts to this… First, as a recent convert to the iPad I've been very disappointed to see that both amazon and iTunes have priced many of their ebooks the exact same price (and sometimes even higher if you cans believe that) as buying the hardcover edition… This is ridiculous since their cost to distribute is way cheaper than the paper version regardless if the chunk itunes takes.

    2nd- i wish I could take notes on every ebook and also share them. It would be awesome to be able to see the sections of books we both own that you thought were important and be able to swap notes…

    Just my .02 but I did enjoy the post. Curious to hear if you go kindle or iPad

  • http://ztoryteller.wordpress.com/ Owen Richard Kindig

    I'm working with a content publishing startup that will be going live in the next couple of months with a publishing platform that includes audio syncd to text, video, and direct access to facebook and other social media on a paragraph or sentence basis. This will allow a much higher level of interaction with a community, or the author herself. And it'll all run on your iPhone, iPad, or Android phone. It'll probably be a while till Amazon embraces or duplicates the concept, but I think that's where we're headed. For now, I'm sticking with my similar piles of books.

    As to the cost issue, the savings between electronic and print are not as great as we'd like to think. And the real value is the content… the research and hopefully original thinking and artistry of the author. So I'm OK with ebooks costing with 10 or 20% of the cost of a paper book. And for me, shipping is usually at least 25% or more of the cost. Heck, I often buy $.01 books used that cost me $3.99 to mail.

  • http://twitter.com/tom_stratton Tom D. Stratton

    It's a limited publishing field but both O'Reilly and Pargmatic Publishing offer exactly what you are asking for. I've been supporting them for ages exactly because the offer non proprietary formats and a bundle for print plus electronic.

  • http://uniquefrequency.com/2010/07/09/ebooks-and-digital-distribution-3-things-id-change/ Ebooks And Digital Distribution - 3 Things I’d Change | Social Media & Digital Marketing in Singapore

    [...] Physical Integration I echo Tac Anderson’s thoughts on how to get him to switch to ebooks - Why don’t physical books come with the option to purchase the digital copy? Tac says [...]

  • http://twitter.com/uniquefrequency Daryl Tay

    I couldn't agree with you more. Marvel comics recently offered the Iron Man Annual at (get this) a higher price than the physical copy. I'm not sure ebooks are going to take off until these issues get sorted out!

  • http://twitter.com/uniquefrequency Daryl Tay

    I couldn't agree with you more. Marvel comics recently offered the Iron Man Annual at (get this) a higher price than the physical copy. I'm not sure ebooks are going to take off until these issues get sorted out!

  • JPedde

    I could not, could not, could NOT agree more. I would buy an ereader in a heartbeat if the physical book came with a pdf. The technology is there, lock the hell out of it… I just want to be able to travel and not carry 1000 books, and I still want a bookshelf at home. Great post. Hope someone is listening.

  • http://www.newcommbiz.com tacanderson

    I'm sure book pubs all over the World have read and are making appropriate plans now :)

  • http://www.newcommbiz.com tacanderson

    Yeah, the ebook pricing scheme is a sad state of affairs. Publishers have always done this though. CD's cost much less then tapes (way back then) but they were priced higher. This tactic obviously runs out now that things have gone truly digital. I know most of the costs are fixed costs that don't change just because the medium does but it sure doesn't go up.

  • http://www.newcommbiz.com/the-death-of-the-single-function-device/ The Death of the Single Function Device?

    [...] Of course dedicated eBook readers seem to be doing okay and I’m even seriously considering getting one. [...]

  • http://diggthenews.co.tv/?p=471 The end of used books, music, games? Court guts “First Sale”

    [...] Dear Book Publishers, Here’s How to Get Me To Switch to ebooks. [...]

  • http://jrerickson.com Jeremy

    Great post, just read it from my iPad.

  • http://www.onlinedocumentconversion.com Ebooks Publishing

    I’m glad to have visited your blog and good to know you! I find it interesting and informative.All IT eBooks are very interested to read all are best ebooks.

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