An interesting report about Twitter users vs Facebook users and their reading and linking habits from Chitka. Chitika, Inc., is a search-based online advertising network.
I’m curious if this is accurate for you or not? While I didn’t think Facebook was more tech and Twitter was more general news, it does make sense if I think about it. My perception’s probably a little warped because most of the news I’m interested in is tech.
Twitterers Thrive off the Bleeding Edge of News
The comparison seems to be that Twitterers want knowledge, and to be the first to hear about everything, whereas Facebook users are more interested in being the coolest, with the newest gadgets and hottest fashion.
Genre % of Twitter traffic
Genre % of Facebook Traffic
Additional information and graphics to accompany this story may be viewed and downloaded here:
SOURCE Chitika, Inc.
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