We’ve made it. This is the place we all wanted to be. The social media war is over. Aren’t we all excited now?
Social media has made the big time. We’ve crossed the chasm, we’re mainstream, people are finally taking us seriously. We were right and they were wrong.
Maybe because it’s the end of summer. Maybe because I still haven’t fully recovered from Seattle Geek Week and Gnomedex. Either way I’m a little tired. Not physically tired but tired and a little bored. Part of it’s definitely the ADHD.
I still love this space. I love social media but it’s no longer revolutionary. It’s now evolutionary. Yes there are still parts of the world, industries and practices that still haven’t felt the full impact of the cultural revolution but it will happen. Just like sand castles on the beach they’ll all succumb to the tide. Eventually.
If you look around you’ll see the affects of Early Adopter Burn-Out. Some of them still believe but change their blog focus. Some of them all but quit blogging. Some of them radically change their career trajectory. You’ll see lots of job hopping and general a lot of restlessness.
I was talking with Jeremiah Owyang earlier this month and I asked him if he was seeing anything new or surprising in social media. I figured if anyone had, it would be him. He hadn’t.
Every trend, even really big ones like social media, hit point where in order to be sustained the early adopters have to step out of the way and let people who don’t get easily distracted manage processes and create best practices. Things early adopters aren’t typically that good at.
So is this just a post about Tac whining (again) that things aren’t changing radically anymore? Am I quiting? No, far from it. Sure I’m venting a little but I wanted to get this off my chest so I could move on to the next phase.
You’ll notice that I’ve been posting less. The focus of my posts have shifted. But I’ll still be blogging regularly. You’ll probably see some new people posting here as well and in fact I still have an open invite for guest bloggers and contributors.
I’ll always post here about social media strategies and the future of business but you may see less posts about bright shiny objects and more posts about things like scaling a business, change management and larger socio-economic trends. That’s what I find interesting and how I spend most of my time on these days. Announcements about new “me too” features from Facebook or copycat startups aren’t that exciting. (Although I’m sure I’ll still find things I regularly geek out over and post those here as well.)
What about you? What do you find interesting these days? What are you bored with? What are you changing in your life if anything?
What would you like to see me post more or less about?
Join the New Comm Biz Facebook Page or follow along on Twitter.
Similar Posts:
- Forget Strategy: How do you Scale the Social Media Strategists
- How To Listen To Early Adopters Without Getting Distracted
- The 4 + 2 Management Practices Every Great Company Has
# of Comments 9
# of Comments 4
# of Comments 3
