Mike Manuel is one of my favorite bloggers and has been for quite a while.  His posts are always thought provoking.  This one especially struck a nerve with me.  He points out the amount of overlap in companies and agencies right now surrounding new media.

Media Guerrilla: New Media Twister, Everybody’s Playing…
Some folks will say that with this convergence comes a collapse, at least for some sectors and disciplines, but I honestly couldn’t tell you which ones. Personally, I don’t really care, it’s a fun time to be in the soup.

I love communications.  I love online communications.

This has lead me to do online PR, new media marketing, which lead to SEO, I do internal communications, work with IT people to develop intranet platforms.  The list goes on.

Am I trying to be all things to all people?  As consultants we all do to some degree.  I’ve always done these jobs because of a love for the work.

Helping people communicate with people online.  Isn’t that what it’s all about?

Who cares if it’s internal or external to an organization?  Who cares what it’s called?  But like Mike points out; it sure is fun.

Related articles by Zemanta

• What Does the Future of Marketing Organizations Look Like? (newcommbiz.com)
• Random Thoughts (weekly) (newcommbiz.com)
• Two Interviews About Social Media, SEO, Lifestreaming and Twitter Measurement (newcommbiz.com)
• Social Media Should Not be Housed. No One Owns it. (newcommbiz.com)

Similar Posts:

• The Marketing PR Communications Consolidation Has Begun

# of Comments 2

• Web 2.0 Has a Higher Return on Total Investment

# of Comments 11

• An MBA, The Enterprise and Change

# of Comments 4