About mattwhiting

Seattle-based social media and digital communications consultant for Waggener Edstrom Worldwide. Also types words about music for SEA live MUSIC.

When Tuning In Is Really Tuning Out: Why Unwanted Messages Won’t Register

Earlier this week, Peter Kafka wrote about a service that allows you to skip a pre-roll ad by simply typing a few characters into a box that disables the ad. The process from Solve Media invites viewers to type in a brand statement, such as “2012 Camry” in this interactive … Continue reading

Connecting with Fans and Customers by Offering A Little More

Last Friday, I learned about about a Brooklyn band, Riot !n Paris, that is creating personalized songs about people’s social media profiles. Hand in hand with thinking about relevant precursors to Riot !n Paris’ project, two of which I’ve highlighted below, I thought about Mike Masnick of Techdirt’s  sustained (and … Continue reading

Of Caffeine, Street Cred and Box-Related Thinking: A Look at Starbucks’ Most Recent Successes


Since staying on the predictable path and only “green-lighting” projects with a proven track record (or a defined ROI) is the norm in the corporate world, companies have a huge opportunity to stand out from the pack by embracing ideas that push their products, services and campaigns past the expected. … Continue reading

When Success Means Social Silence

In today’s hyper-connected, always-on, always-talking world, it might seem a little counterintuitive to some that success actually might be a much-needed pause. When you get out of that social stenographer mentality and think about it, being in the moment and fully appreciating what you’re witnessing or experiencing requires full attention. … Continue reading