How Will Gamification Really Work?

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There’s still a lot of healthy skepticism around gamification. This is a good thing and totally justified. When I first read Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests, I wasn’t immediately convinced. Gamification is a total buzz word that really doesn’t mean anything yet because there aren’t … Continue reading

Speaking about #Gamification at #SocialMediaWeek

lego mobile space games

I super excited about this next week for a few reasons. First off because I get to go back to the US for a week. I’ll be in Seattle Mon-Wed and then I’ll be in San Francisco Thur-Fri. The second reason I’m excited which is the whole reason I’m going, is to … Continue reading

The Truth, Lies and Promises of Gamification


There is a lot of hype around gamification right now. Some people take issue with my enthusiasm. The debates are nothing new really. It’s the usual debates, rants, diatribe, and guru posturing we saw around blogging, Web 2.0, Enterprise 2.0 (and every other 2.0), crowdsourcing, virtual worlds, microblogging, augmented reality, … Continue reading