In the movie, Megamind (yes I have kids and yes I’d watch that movie even if I didn’t, it was awesome), the “bad guy,” Megamind, finally gets what he wants. He defeats his nemesis, Metroman. But he finds that he’s not happy being the overlord of Metro City, because it was the process of trying to defeat Metroman, not actually defeating him that he enjoyed.
I’ve kind of felt like that myself lately. For me it’s all about discovery. Learning is more important than knowing.
At any given time I’m usually subscribed to anywhere between 200-500 RSS feeds. And about once every year or two I unsubscribe from all of them and start from scratch. I’m doing it again this time but I’m taking it up a notch. I’m also unfollowing everyone from Twitter. I may even unfriend the majority of people from Facebook and delete a bunch of apps from my phones.
A lot of people do this kind of house cleaning as a way to simplify, to dampen the noise, but that’s not why I’m doing that. I’m actually trying to unsimplify things. Before I explain further I wanted to address one point.
Some people on Twitter will be upset by me unfollowing them. Please don’t take it personally I will most likely follow you back. If that’s not acceptable and you feel the need to unfollow me as well, I totally understand.
Now why am I unfollowing everyone and unsubscribing from all of my feeds if I’m just going to add them back? For me it’s the process of discovery that I enjoy. I also want to diversify my media intake. I’m still keeping all the people in the lists I’ve created so I guess I’m not starting from total scratch, but I’m unfollowing over 9,000 people. Why?
For the last 5 years it’s been my job to know and understand everything I possibly could about social media so that I could explain it to clients and coworkers. But now that social media has gone mainstream I think it’s time for me to explore new groups and trends and apply my same thinking and problem solving to those areas.
Basically, instead of using social media to learn about and explain social media to people, I’ll be using social media to learn about and explain people. I don’t know if that makes any sense to anyone. I don’t know if I make sense to myself but for me, this is an important process.
What about you? Do you ever do a reset like this? Does it make any sense?