New Comm Biz

Garrett Rogers over at zdnet felt the new Google Reader, notes functionality was a possible threat to Twitter. I don’t totally agree with that. It hurts Twitter only because it helps FriendFeed so much. This feature will mostly challenge bookmarking sites like del.icio.us and Diigo.

While it doesn’t completely replace how I use Diigo, it will probably limit it a great deal. Because so much of the information I read is in my reader I have to leave Google Reader so I can go out and bookmark something.

Especially with the ‘Note in Reader’ toolbar feature they released with the Reader notes functionality, it feels a lot like a bookmarking service.

I can share items in my Google reader. I can now add notes to an item and choose to share that out or not. I can also “note” a web page and add that to Google Reader and share it out. Add to that FriendFeed’s aggregation of your shared features and what Google has really done is given a huge advantage to FriendFeed over Twitter. Kind of makes you wonder about how much the ex-Googlers knew before they started FriendFeed. Anyone want to place bets on how long it is before FriendFeed gets acquired by Google?

What this really does though, in my mind, is round out the features in Google Reader. This is a feature I have been wanting for a long time. It’s one thing to share an article with your friends. It’s a totally different thing to share it with the reason why you shared it. That’s been the big advantage to del.icio.us and Diigo.

Now if they added the ability to post those notes to your blog daily, like like del.icio.us and Diigo do, I don’t think I’d ever use anything but Google Reader.

Technorati Tags: Google Reader, Twitter, FreindFeed, del.icio.us, Diigo,

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Normally I don’t push HP initiatives on this blog, but instead use my learning’s at HP as a resource to my readers. Well technically today would fall under both categories.

Logoworks has added blog design to the services they offer and in true Logoworks fashion they are giving away 20+ free WordPress templates. My faves are Gray Splat and On Fire.

I know you’re probably thinking, “Oh sure they give away a free template and then get you on the logo design.” Well, that wouldn’t be a bad deal but on May 12th they’re re-launching their free logo design tool, Logomaker, as… (wait for it) Logomaker 2.0.

So you can go today, get the free WordPress theme AND get a free logo with the current Logomaker tool ala Logoworks and HP or go download the free theme, play around with it (if you’re like me it’ll take you a few weeks to get all the plugins and such the way you want them) then on May 12 go over to Logomaker 2.0 and get your free logo ala Logoworks and HP.

We now return you to your regularly scheduled blogging program.

Technorati Tags: Logoworks,Logomaker,WordPress,Themes,Blog,Design,HP

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• Seek first to understand - (duh) » Conversations Matter: Bridging the Social Media Gap

  Here is my first post on the newly launched Conversations Matter blog.

  tags: ncb, conversions.matter, blogging, listening

• Does a New Website Hold the Secret to Great Customer Service? Thor Muller - GetSafisfaction.com | Fast Company

  This is brilliant! It’s one of those ideas that make you wonder why someone hadn’t done it already.

  tags: customer.service, getsatisfaction, cgm, ncb

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Every now and then I marvel at how different our children’s lives will be compared to ours.

The above photo is of me doing my MBA homework while my youngest son, Seth, plays games on PBSkids.org. When I was his age my father was getting his Masters and I was watching Sesame Street on PBS. It was one of 4 local channels.

Those of us wrapped up in the internet like to marvel at how much has changed in the last 10 years. I can’t even begin to wonder at what things will be like in 30 years when my son is sitting around with his 3 year old.

Technorati Tags: technology, PBS, generations, children,

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Conversation Matter: Bridging the Social Media Gap

Last month Michael Brito contacted me about a project he was getting ready to launch. I’d met Michael at a conference last year, he had left HP right before I started working there. He went to Yahoo and now is at Intel. Michael’s idea was to launch a site that would be written by employees at big companies for employees at big companies.

Most of the content out there today is written by “thought leaders” and “consultants.” Many of whom have never actually executed a full blown social media campaign themselves. They’ve read the usual books, subscribe to all the right blogs and then regurgitate that knowledge back on their own blog, but they’ve never really done it.

This doesn’t mean that they aren’t smart people. This doesn’t even mean they couldn’t do for their clients what they preach. It’s just that they don’t truly understand the challenges that todays social media practitioners face.

Today’s practitioners are usually adding social media onto their already full plate of responsibilities. They have to set the strategy, execute the tactics and follow through to make sure everything goes according to plan. If things don’t go well they don’t loose a contract they loose credibility with their management. And they often loose the opportunity to try something like it again. For more on this rant, see my previous post.

Today marked the launch of Conversations Matter. Michael has the first post up and the rest of us will be chiming in shortly. Make sure you hop on over and check it out, grab the RSS feed and stay tuned in.

Technorati Tags: Conversations Matter, Social Media, blog, brands,

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I’m a huge fan of ScribeFire and with every new update it keeps getting better. Since switching to Ubuntu Linux on my personal laptop I find myself using SribeFire almost exclusively.

I’ve been using ScribeFire off and on since it was originally the Performancing blogging plugin for FireFox. SInce it became ScribeFire I was never really sure who was running it these days. I did a little homework (it wasn’t that hard) and discovered that Chris Finke was the driving force behind ScribeFire these days.

I’d like to thank Chris for taking the time to answer a few questions and encourage all of you who blog to
A) make sure you’re using FireFox and
B) get the ScribeFire blog editor.

So who is Chris Finke?

I’m a 24 year-old software developer from Minnesota, married, out of college, and I work full-time for Mahalo.com.

How long have you been working on ScribeFire?

I’ve been involved with ScribeFire since February of 2007, or about 14 months.

Were you involved in the original development?

No, I took over on the project after the original developer, Jed Shaw, abandoned it, due to lack of time, I suppose.

How did ScribeFire end up being separated from Performancing?

When the Performancing.com/ PayPerPost deal was initiated, Performancing split off the blog editor as ScribeFire, since it wasn’t something that PayPerPost was interested. (Note that this happened shortly before I became involved with the project, so I don’t have any more details than that.)

(For those of you not familiar with the Performancing/PayPerPost deal you can read more here. Long story short: It didn’t go through but Performancing did get purchased by Splashpress Media.)

Are you the only one working on Scribefire?

No; in addition to the work that I do, there are several other developers that contribute patches and help with issue tracking (Evan and Alaa, specifically), as well as about a dozen translators, and of course, all of the users that submit feedback and bug reports.

You also do dev for Mahalo right?

Yes, I’ve worked for Mahalo since November of 2007.

Is that tough doing both projects?

It takes a lot of time, but since I’d choose to work on open-source software in my free time anyway, it’s not a stretch for me to make working on ScribeFire my hobby-programming, and working on Mahalo my work-programming.

Any other projects you have going on?

I’ve always got a handful of projects going, although none of them are currently demanding the same time commitment as ScribeFire: I’ve written 10 other Firefox extensions that I update occasionally, a few Wordpress plugins, and I do some contract Firefox extension work on the side. (The Compete Toolbar was one of mine originally, but I believe that they’ve hired someone fulltime to update it.)

What are the plans for ScribeFire longterm? Any up-n-coming features we should be looking forward to?

We just released the Quickblogging toolbar - a way to quickly update your blog posts with pictures, videos, quotes, and links. I see ScribeFire’s future as making it as easy as possible to update and edit content. Any features that help with that will certainly make an appearance.

Do you ever see a point where it might become it’s own stand alone app, or being integrated into other browsers?

It certainly couldn’t be integrated with a browser like Internet Explorer without thousands of hours of work - the platforms are just too different. It is possible, however, that it could be made into its own app via Mozilla’s XULRunner platform, but that’s not currently in our plans for the near-future.

Are you happy with ScribeFire?

I’d say so. The community behind it is great and very opinionated, and it’s definitely the best blog editor for Firefox. I don’t know if it’s the best blog editor period, but it’s our plan to make it that.

If you don’t run Windows then I would argue that ScribeFire is the best blog editor available to you.

I’ve mentioned before how I use the ScribFire blog editor. When I wrote that post Windows Live Writer was my main blog editor. Today I only use WLW at work when I have a larger post to format and I’m pulling together on and off line content.

I really like the convenience of ScribeFire’s in-browser editor and it has 90% of the functionality of WLW. If you use flickr and YouTube for your photo’s and videos you should definitely be using ScribeFire since the new Quickblogging toolbar makes adding those to your blog post a snap.

Technorati Tags: Chris Finke, ScribeFire, Performancing, Blog, Blogging, interview, blog editor, Mahalo,

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Some of you may be thinking that I’m taking SEO waaaaaay to far. And maybe I am but most of you using Gmail will understand what I’m talking about.

This also applies to Outlook users who actually use the search function or people with Google Desktop installed.

I have had a love/hate relationship with Outlook for years now: I love to hate it. Gmail saved me from a total hatred of all email. Email, when used properly (which it seldom is) is a powerful tool.  However, keeping your email organized can become the complete bane of your existence.

Gmail, with the power of Google search behind it is a godsend. I only use a handful of *labels* to organize key items (folders are for suckers, and those of us forced to use Outlook because of work). Everything else gets archived. Not deleted, not moved to a special desktop folder at the end of each month because of data storage restriction, just archived.

Oh wait what if you want that email you sent 4 months ago to that one person you met after that one event about that one thing? Just search for it. It’ll be there.

The problem I’m finding though is that my search results can bring back way too many items.

Here are some tips to maximizing Gmails search function and making uber folder organization a thing of the past (which will free up a lot more time so you can keep up on your feed reader).

Use descriptive subject lines.

This is just good email practice. But in Gmail this is especially useful. Having a descriptive subject line allows the receiver to quickly scan and prioritize which email they’re going to read. It also allows you to quickly scan the results of your email searches for the one you were looking for.

Use names.

The best way to get another bloggers attention is to use their name in your blog. Chances are they have a vanity alert set up for their name. In email it’s good to start off with the person’s name because it gets their attention, but better yet it makes it easier to search for all email from that person, especially if they are like me and have multiple email addresses.

It’s also a good idea to consistently use the name you refer to them by. I have a bad habit of starting off my emails to friends with openers like “Hey loser,” or “What’s up?” or the ever descriptive “Hey man.” I have a friend; Jake. Jake’s name in his email address is Jacob. Jake doesn’t use an email signature. If I don’t start off with his name in my email and I go back and search for “Jake,” I don’t get any results.

Keyword density.

It’s also a good idea to use keywords in your email. Use the name of a project, or the names of other people involved in the project in the email. Mention the event you met at by name. You can even go so far as to put keywords below your signature, much like embedding Technorati keywords at the end of your blog post (this might be going too far).

It is always a good idea to keep in mind other general blogging rules like, keep it short, format it so that it’s easy to scan and make it easy to understand.

And in general don’t abuse email.

Technorati Tags: email, GTD, Lifehacker, SEO

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Marshall Kirkpatrick of ReadWriteWeb has written a thorough and thought provoking article during the Web 2.0 Expo (which I was not able to go to at the last minute and am still sulking over). The topic of his post specifically addresses API’s (Application Programming Interfaces). API’s let one application (app) talk to another application.

Here are some quotes and commentary that hit on topics I’ve been thinking about lately:

Nick Gonzales of ad network Social Media said that the early rush to build apps on the Facebook platform should be considered the exception more than the rule. He says it was remarkably easy to build apps on that platform but that hasn’t helped developers make money outside of Facebook. It hasn’t been the kind of opportunity that many big companies have taken advantage of yet, either.

I have to disagree with Nick that the app building we saw on Facebook is the exception not the rule. I do agree that it is not the opportunity big companies thought it was if they were looking for the next multi-million dollar opportunity.

If Seesmic’s acquisition of Twhirl (a funded startup buying an even younger startup) taught me anything it’s that we are seeing the rise of the Micropreneur. API’s make it so easy that anyone can build a super niche focused app that will bring in enough users to make it an acquisition target for someone or bring in a small amount of money to the developer. Where large companies do have an opportunity on these apps is marketing. Either advertising an an app (see Graffiti) or building free apps to give away to communities (think Google gadgets).

Many people we talked to said they wanted APIs and platforms to increase their capacity for determining relevance.
Blogger Eric Eldon of VentureBeat felt similarly when asked what comes next. “FriendFeed will rule,” was his three word answer to the question. How incredible is it that such a young startup has gained Twitter-like metaphor power already?

Already!?! Twitter-like…already?? How incredible is it that Twitter has (in two short years) already gathered such apocryphal status that newer startups should aspire to its holy level??? (Don’t get me wrong Twitter rocks and FriendFeed will rule.)

Marshal also goes on to talk about standardizing and outsourcing API’s. If Websites and srvices like Facebook and FriendFeed really want to be treated like a platform this is something that needs to be addressed. If API app development is going to be anything other than the Web 2.0 version of shareware then somehow it has to be easy to port an app from one “platform” to another. OpenSocial is one attempt at this solution.

Marshal also had this to say after talking to several API haters:

That said, you won’t likely hear any of those voices blogging here at ReadWriteWeb! We think that today’s crush of APIs and platforms is just the beginning, that we’re at a turning point of innovation. We love it and intend to chronicle the next steps as best we can.

I tend to agree. I think that as API’s enable easier app development we will see an explosion that will dwarf the activity we saw around Facebook last year.

Technorati Tags: ReadWriteWeb, Marshall Kirkpatrick, Web 2.0 Expo, API, FriendFeed, Twitter, Micropreneur

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• Official ReadBurner Blog » Blog Archive » Using ReadBurner and Disqus to Build Your Social Media Reputation and Traffic

  Disqus has been quitely building momentum. I dismissed it when it first came out because I felt the conversation was the most important part of your blog/social network and why would you want to give that away. But more and more services like FriendFeed which can aggregate all of these conversations (while simultaneously dis-aggregating them) is making me give Disqus a second look.

  tags: ncb, disqus, readurner, rss, aggregator, conversation

• How To Create Your Gravatar | Tyner Blain

  Ok this might actually make me figure out how to upgrade to WordPress 2.5. I’ve been puting it off because I haven’t done an upgrade yet, but it seems to have a lot of cool built in features like Gravatar.

  tags: ncb, wordpress, gravatar, blog, blogging

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Wiki based battle plans? Or Military 2.0?

Counterinsurgencies have been called learning competitions. With COIN, the side that learns faster and adapts more rapidly – the side with the better learning organization – usually wins.

A good friend of mine just forward me a Department of Defense request (sorry no link it was via email):

Counterinsurgency Campaign Design Tool Based on Logical Lines of Operation and Wiki-Inspired Knowledge Capture

It really blew me away (pun intended) when I read this. Never in my wildest dreams have I thought about the military using wiki’s for battle scenarios

OBJECTIVE: Develop a computer software capability to help commanders design counterinsurgency (COIN) campaigns utilizing logical lines of operation (LLOs) that have been captured from lessons learned on other campaigns through the use of collaborative information collection and sharing technologies similar in concept to Internet Wikis.

Could you imagine an environment that allowed soldiers to report in real time what the enemy was doing, what counterinsurgency techniques worked and what didn’t and allowed the commander to build on that body of knowledge, analyze it and adjust.

It’s always said that the curse of the military (or most organizations) is that they are ‘fighting the last war’. Meaning all there frame of reference all their plans are based on the last war they fought, not the current war. This type of wiki implementation could give military commanders the ability to fight the current war.

While the military has to design a tool that can do this in extreme situations with security requirements that would make corporate IT look like anarchy, the tools already exist to allow CEO’s to do this today.

What’s holding them back? The battle plan.

Technorati Tags: wiki,military,Enterprise 2.0,Knowlegde Management

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