We bloggers could argue all day about Rupert’s strategy for News Corp (and we will continue to, it’s kind of fun), but personally I think he’s either very smart or completely delusional. I can’t fully make up my mind so I’ll just say that they aren’t mutually exclusive.
Personally I want to see him do it. I think it will be a total bloodbath but he’ll either prove the genius or the fool. I’m anxious to see which. If he’s right it knocks Google down a notch. If he’s wrong it opens the door to hundreds of news startups that will hopefully fix all these problems we have. I’m hoping he’s wrong because I don’t think his solution really fixes anything.
Once again, News Corp. is threatening to hide itself from the rest of the Web. Earlier this week, Rupert Murdoch told an Australian interviewer that he might start blocking Google from the WSJ.com and his other news sites, even though Google accounts for about 25 percent of the traffic to the WSJ.com. Now his digital lieutenant Jon Miller is echoing his boss and warning that a move to block Google may come within the next few months. But he qualifies that by saying that News Corp must “lead” other media companies against Google for this to work. In other words, News Corp can’t go it alone.
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