I have this vision of an event that takes place sometime in the next two years. It goes something like this, although the exact details will differ (the future is a funny thing like that). A PR account team is sitting down with their client talking about an up-coming product … Continue reading
I get it. I really do. I’ve spent the last several years working with great people who are a little misguided. People who have done their marketing jobs more or less the same way for almost their whole adult lives. Sure things changed a little when that fad, the Internet, … Continue reading
Image by Quiplash! via Flickr I’m pretty lenient when it comes to buzz words. But there are a few that make my skin crawl every time I hear them. The worst is “social media expert” and in a close second is “viral video”. YOU DO NOT MAKE VIRAL VIDEOS! You … Continue reading
Have you ever wondered why marketing analogies are so violent? When you listen to marketers talk (by marketers I mean the whole lot of us, marketing, advertising and public relations) it sounds more like military personal talking about war. We launch campaigns. (Yes I know it’s trendy to hate on … Continue reading
In Good Company [2 Interviews] I woke up this morning to a pleasant surprise. I was featured in 2 separate articles on social media. One was actually re-purposed from a previous interview I had done with Lee Odden. This is a great post though it features 25 tips from a … Continue reading
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