Bazaarvoice Prices IPO with Market Cap of $512
Really glad to see more social enterprise companies going public.
Social Media: Core vs. Manufactured Self
The manufactured self and core self are not mutually exclusive; one actually cannot live without the other, but one is visceral and innate and the other highly monitored and selective. It’s sort of like Dr Jekyll and Mr. Hyde. One is in control; the outwardly respected and accepted doctor while the other is all raw emotions (negative ones mind you but still). That’s the same with us and how we share online or how we don’t share.
Lexie Kier and I were chatting over coffee this past weekend when the topic of google and privacy came up. Foursquare’s Radar feature came into the mix and we wondered if people would ever be ok with full disclosure. We both instantly said no.
We are not comfortable with that idea yet; we still need to monitor our manufactured, outward selves and protect our core. So then what about all those social apps? Millions use them so we must be ok with it. Well, not exactly. There’s a spectrum. So lexie and I mapped it out. What apps cater to the manufactured self and which to the core?
This is where we ended up.
I think this would be really cool research to see how each uses different social apps. Some who have Twitter set to private are probably way to the left while others on Twitter are completely to the right. I like where this is headed though.
Five Tips For Disruptive Startups Trying To Deal With Old School Entertainment Executives
Of course #6 is hire really good lawyers.
OPINION – Europe has the chance to stop ACTA in its tracks
I wish government and proponents of bills like SOPA, PIPA & ACTA realized those of us opposed to them aren’t pro-pirating or pro-counterfeiting, we’re just opposed to any governing body having the ability to wield the power to shut any company, organization or individual down without due process and without transparency. Is that really so hard to understand?
This is a great video and a must watch. We can learn how to multitask and social media tools can increases our ability to learn - despite what everyone says.
#140conf NYC 2011: Stowe Boyd, “Social Cognition: How Twitter Makes Us Smarter” (by 140Talks)
Tac Anderson
(1087)
Jeremy Meyers
(14)
Jason Moriber
(11)
Katlen Tillman
(6)
Benjamin Beck
(4)
Tim Bursch
(2)
Ryan Woodings
(1)
Matt Whiting
(1)I have this vision of an event that takes place sometime in the next two years. It goes something like this, although the exact details will differ (the future is a funny thing like that). A PR account team is sitting down with their client talking about an up-coming product … Continue reading
I get it. I really do. I’ve spent the last several years working with great people who are a little misguided. People who have done their marketing jobs more or less the same way for almost their whole adult lives. Sure things changed a little when that fad, the Internet, … Continue reading
Image by Quiplash! via Flickr I’m pretty lenient when it comes to buzz words. But there are a few that make my skin crawl every time I hear them. The worst is “social media expert” and in a close second is “viral video”. YOU DO NOT MAKE VIRAL VIDEOS! You … Continue reading
Have you ever wondered why marketing analogies are so violent? When you listen to marketers talk (by marketers I mean the whole lot of us, marketing, advertising and public relations) it sounds more like military personal talking about war. We launch campaigns. (Yes I know it’s trendy to hate on … Continue reading
In Good Company [2 Interviews] I woke up this morning to a pleasant surprise. I was featured in 2 separate articles on social media. One was actually re-purposed from a previous interview I had done with Lee Odden. This is a great post though it features 25 tips from a … Continue reading
My take on Social Media and ROI: I’ve said it before and I’ll say it time and time again, use Return on Total Investment (ROTI) not just Return on Investment (ROI). ROI only looks at the top line input while ROTI looks at input plus savings. This was recorded at … Continue reading
Jus International, a VC funded Network Marketing health company, is taking an interesting approach to finding a VP of Sales and VP of Marketing. Jús International is a company based on health and wellness. In addition to professional qualifications, creativity and excitement are essential. We have received a large amount … Continue reading
I first met Andy Sernovitz at a WOMMA (Word of Mouth Marketing Association) event many years ago. He instantly struck me as a genuinely nice guy. I’ve continued to follow his blog, read his book and in general stalked kept track of him over the last few years. When I … Continue reading
To start off I want to reiterate the disclaimer in my sidebar. This is all my opinion not HP’s. I have no real details that haven’t already been stated in the release, just my opinion. Ron Coughlin (IPG’s SVP of Marketing) has been at HP almost exactly one month longer … Continue reading
This is an absolutely amazing post By Ross. I’d pull quote the whole article but here’s a start. Do yourself a favor and go read the whole thing and then send it to everyone in your marketing group and then every marketing manager in your company. Ross Mayfield’s Weblog: Why … Continue reading
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