New Comm Biz
Marketing and Advertising
My Vision for the Future of PR
I have this vision of an event that takes place sometime in the next two years. It goes something like this, although the exact details will differ (the future is a funny thing like that). A PR account team is sitting down with their client talking about an up-coming product introduction. In the meeting is [...]
There is No Proper Way to Market
Image via Wikipedia I get it. I really do. I’ve spent the last several years working with great people who are a little misguided. People who have done their marketing jobs more or less the same way for almost their whole adult lives. Sure things changed a little when that fad, the Internet, came along [...]
Please Stop Saying Viral Video
Image by Quiplash! via Flickr I’m pretty lenient when it comes to buzz words. But there are a few that make my skin crawl every time I hear them. The worst is “social media expert” and in a close second is “viral video”. YOU DO NOT MAKE VIRAL VIDEOS! You make videos that if they [...]
The Violent Origins of Marketing Communications
Image via Wikipedia The Violent Origins of Marketing Communications Have you ever wondered why marketing analogies are so violent? When you listen to marketers talk (by marketers I mean the whole lot of us, marketing, advertising and public relations) it sounds more like military personal talking about war. We launch campaigns. (Yes I know it’s [...]
In Good Company [2 Interviews]
In Good Company [2 Interviews] I woke up this morning to a pleasant surprise. I was featured in 2 separate articles on social media. One was actually re-purposed from a previous interview I had done with Lee Odden. This is a great post though it features 25 tips from a wide variety of thought leaders [...]
Social Media’s Value is in Return on Total Investment [Video]
My take on Social Media and ROI: I’ve said it before and I’ll say it time and time again, use Return on Total Investment (ROTI) not just Return on Investment (ROI). ROI only looks at the top line input while ROTI looks at input plus savings. This was recorded at the BossDev seminar I did [...]
Is your video resume up to date?
Jus International, a VC funded Network Marketing health company, is taking an interesting approach to finding a VP of Sales and VP of Marketing. Jús International is a company based on health and wellness. In addition to professional qualifications, creativity and excitement are essential. We have received a large amount of resumes and have decided [...]
Learn the art of WOM from the master
I first met Andy Sernovitz at a WOMMA (Word of Mouth Marketing Association) event many years ago. He instantly struck me as a genuinely nice guy. I’ve continued to follow his blog, read his book and in general stalked kept track of him over the last few years. When I found out that he was [...]
My first take on the HP – Omnicom deal
To start off I want to reiterate the disclaimer in my sidebar. This is all my opinion not HP’s. I have no real details that haven’t already been stated in the release, just my opinion. Ron Coughlin (IPG’s SVP of Marketing) has been at HP almost exactly one month longer than me (he’s going on [...]
We still need definitions before metrics.
This is an absolutely amazing post By Ross. I’d pull quote the whole article but here’s a start. Do yourself a favor and go read the whole thing and then send it to everyone in your marketing group and then every marketing manager in your company. Ross Mayfield’s Weblog: Why The Marketing World Can’t Turn [...]
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