Warning: If you hate made up buzz words that use numerical suffixes (like 2.0) and TLA’s (three letter acronyms) to get the readers attention and make the writer sound smarter, then don’t read this post.
Branding is one of those words that marketing types like to throw around because it typically means spending a lot of […]
This was written in response to a question posed by Dan Bobinski for his weekly article over at Management Issues. Dan’s article can be read in full here.
The future of Marketing is both scary and exciting.
It is scary if you are set in very traditional ways. It is exciting if you […]
It is my 6 month blogiversary and I thought I would share with you my top ten posts to date.
#10) Business Social Networking- Social networking is coming to the business world in a big way. As I said here, traditional marketing is not where the power of new media will be fully realized.
#9) On […]
I’ve been reading Michael Raynor’s Strategy Paradox where he addresses the fact that so many good strategies fail. He points out that the DNA between good strategy and bad strategy is often impossible to tell apart. Raynor is coauthor of Innovators Solution with Clayton Christensen. I highly recommend both books.
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