If you’ve read any of my various blogs as I’ve hopped around from platform to platform you may have started to notice a trend to my rantings recently. For almost two years I have been chasing windmills and crying for companies to reach out to their customers using New Media technologies like blogs, podcasts and all things RSS.
Then sometime in mid 2006 I started to feel the need to chase a new type of windmill; Companies need to embrace the power of the social web to communicate with not just their customers but their employees, and their financial stakeholders and their strategic partners. From what I’ve seen, New Media has a much greater ROI internally (or at least easier to measure) than it does externally(more on that later).
Now that I’ve escaped the People’s Temple I will be focusing on helping companies use New Media to maximize their relationships with all the groups they rely on to do business. I will also be working on many other related projects and announcing them here first, so grab the feed and stay tuned. If you still want your Marketing fix, there will still be plenty of that here too, but you can also check out www.readypointclick.com for the New Media Marketing thoughts of George Seybold and myself.
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Nice blog Tac.
As a member of the “People’s Temple” (?) I wish you the best of luck with your new blog. Cheers!
Thanks, Rich and John. Wikipedia ‘People’s Temple’ it’s a Kool-Aid reference.
Seems like a reference to a cult if you read it from Wikipedia! Hmm.
That’s right John. It refers to the same cult that “drank the Kool-Aid”.