New Comm Biz
Archive for October, 2008
Using Return on Marketing Investment to Save Your Assets
You hear a lot of talk about ROI (Return on Investment) in marketing these days. Especially these days. Many of you may not be as familiar with ROMI (Return on Marketing Investment).ROI is important but often difficult to prove. In an integrated marketing campaign how do you determine which tactic lead to which results? In [...]
What’s your DBQ?
The Douche Bag Quotient. A while back I first started to hear my friends Justin Foster , John Hardesty (John created the logo) and Sam Swenson using DBQ as a term for those people you know who are real douche bags but don’t realize they are douche bags. Douche bags seem to gravitate towards social [...]
Entrepreneurs! Start Your Engines!
At the end of the worst financial week the World has ever seen, bankers and stockbrokers may be ready to jump out windows, but I’m feeling rather optimistic today. Barring a complete meltdown of society (some may argue we are already witnessing that) the coming months are going to be a great time to start [...]
Random Thoughts 10/09/2008
Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle This is an amazing post. I’m surprised this wasn’t released as a Forrester report. Jeremiah sais that this is social media moving beyond marketing. IMHO this IS marketing. Product dev, support, research, are things that marketing has to be involved in and [...]
Random Thoughts 10/07/2008
Angel Investor Roger Ehrenberg: Want My Money? Here’s My Criteria Here’s a post by a VC who also does Angel investing. It’s interesting to see how the current financial market has effected his personal investments. tags: NCB, Angel, VC, money, Business Model, investing Hacker WatrCoolr I love this site. What a great way to skim [...]
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