// what do you think?

Biz

2.0 Thinking

By Tac Anderson ⋅ September 26, 2008 ⋅ Post a comment
Filed Under  , , , , ,

1896 Telephone, hand cranked magneto on right ...

There is a lot of talk out there in the Value of Web 2.0/Social Media companies.  Being an EIR at Highway 12 Ventures I’ve had the opportunity to discuss this in great detail with a lot of VC’s who are questioning how many social networks and ad monitized sites can you have?

Web 2.0 is a functionality.
Web 2.0 is a toolset that allows the person to person communication that we call Social Media.

How Much Value Has the Telephone Created?

When the phone was invented how many phone manufacturers could the market support? What eventually happened was the telephone was adapted into other business models. Other new services sprang up to support these businesses until the point that the phone is ubiquitous. Yet still, more than 150 years later we see constant innovation around the telephone and the basic functionality that it enabled.

  • Telesales
  • Customer Support
  • Conference Calls
  • Mobile Phones

Applying 2.0 Thinking

Web 2.0 will lay out the same way.  Yes at first we become enamored with the functionality. The Media/Advertising model has been the most popular business model applied to Social Media to date. It’s easy: get enough eye-balls sell advertising. That will only extend so far.

The extent to which Web 2.0 can be applied to various business models has barely been tapped.  If it helps you think about it in another way, look at groups within companies. Marketing is obvious.  HR is just starting to get underway. While Legal has typically been prohibitive to corporate adoption even they to will find innovative ways to adopt the tool set.

One of the areas that excites me the most is the financial space.  I personally think all this turmoil, despite the outcome (unless it really is Armageddon) will lead to a lot of opportunities for 2.0 style financial services.  There are already some great options in the financial software arena like Mint and FreshBooks.

The piece that very few Web 2.0 start-ups have been able to capitalize on yet is the mass amounts of data at their fingertips.  Data mining, deep analytics and predictive modeling will be huge.

If the Web flattened business models Web 2.0 will turn them inside out. My best advice is get creative and think beyond advertising.

Image via Wikipedia

Technorati Tags: ,,,,

Related articles by Zemanta

Similar Posts:

Share This Post
  • Facebook
  • StumbleUpon
  • del.icio.us
  • Diigo
  • Posterous
  • Tumblr
If you enjoyed this post, make sure you subscribe to my RSS feed!

About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

Visit Tac Anderson's Website   |  
  • http://www.afpr.com Andrew Finkle

    not clear what your thinking has to do with Web 2.0 …however your post is brilliant and spot on regardless…

    http://www.twitter.com/A_F

  • http://www.afpr.com Andrew Finkle

    not clear what your thinking has to do with Web 2.0 …however your post is brilliant and spot on regardless…

    http://www.twitter.com/A_F

  • http://www.newcommbiz.com Tac

    Thanks Andrew,
    I guess what I was trying to say was that people need to be *thinking* about other ways to apply the functionality of Web *2.0* to different business models besides advertising.

  • http://www.newcommbiz.com Tac

    Thanks Andrew,
    I guess what I was trying to say was that people need to be *thinking* about other ways to apply the functionality of Web *2.0* to different business models besides advertising.

  • http://whatgeorgelearnedtoday.blogspot.com Geo Condit

    Innovation is definitely the key. People are constantly looking for something. That something could be a particular wine, a particular piece of art, or furniture, or simply conversation or a sense of belonging. This new connectivity has decreased that space to which you refer. Critical mass adoption in all these little segments and the bridges that are formed between them will generate a market that is more efficient than ever. Eventually, everyone will have symmetric information. The possibilities for the exchange of ideas within that space is becoming more prolific everyday. That butterfly in Japan starts a new typhoon with every beat of its wings. Cool Post.

  • http://whatgeorgelearnedtoday.blogspot.com Geo Condit

    Innovation is definitely the key. People are constantly looking for something. That something could be a particular wine, a particular piece of art, or furniture, or simply conversation or a sense of belonging. This new connectivity has decreased that space to which you refer. Critical mass adoption in all these little segments and the bridges that are formed between them will generate a market that is more efficient than ever. Eventually, everyone will have symmetric information. The possibilities for the exchange of ideas within that space is becoming more prolific everyday. That butterfly in Japan starts a new typhoon with every beat of its wings. Cool Post.

  • http://www.twitter.com/ryancoates Ryan

    The impact that Web 2.0 has had on business models is no more apparent than in the small to medium business sector.

    Whilst the emphasis in the media has always been on the advertising angle let us not forget that a grandma from Indiana can now rival a multi-national, and a band of students from around the world can create the next ‘big thing’ thanks to the web 2.0 technologies available to us all today

    Web 2.0 has really just helped to spur a new wave of globalization that enables the individual, just as the prior wave enabled the big budget corporation

    Great read Tac :)

  • http://www.twitter.com/ryancoates Ryan

    The impact that Web 2.0 has had on business models is no more apparent than in the small to medium business sector.

    Whilst the emphasis in the media has always been on the advertising angle let us not forget that a grandma from Indiana can now rival a multi-national, and a band of students from around the world can create the next ‘big thing’ thanks to the web 2.0 technologies available to us all today

    Web 2.0 has really just helped to spur a new wave of globalization that enables the individual, just as the prior wave enabled the big budget corporation

    Great read Tac :)

  • http://www.1to1media.com Liz Glagowski

    I wholeheartedly agree with you, Tac. We are just beginning to see innovations around the Web 2.0 platform. We’ve recently hightlighted some examples in 1to1 Magazine about wikis being used in the customer service space (Customer Service by Committee), and internally with Enterprise 2.0 that is starting to address the data potential you mention. It’s a very exciting time.

  • http://www.1to1media.com Liz Glagowski

    I wholeheartedly agree with you, Tac. We are just beginning to see innovations around the Web 2.0 platform. We’ve recently hightlighted some examples in 1to1 Magazine about wikis being used in the customer service space (Customer Service by Committee), and internally with Enterprise 2.0 that is starting to address the data potential you mention. It’s a very exciting time.

  • http://www.newcommbiz.com/entrepreneurs-start-your-engines/ Entrepreneurs! Start Your Engines! - New Comm Biz - New media strategies for business

    [...] This doesn’t mean an end to Web 2.0, it just means that Web 2.0 has to grow up and look for different business modles to add value [...]

blog comments powered by Disqus

Don’t Miss A Single Post. Subscribe to New Comm Biz

Subscribe via RSS Subscribe via Email

Archives